Jolibee foods corporation

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Jollibee Foods Corporation
JOLLIBEE FOODS CORPORATION (A):
INTERNATIONAL EXPANSION

PROBLEM:

What possible management and marketing strategies can Noli Tingzon create to be able to cater boththe international and local markets of Jollibee Foods?

AREAS OF CONSIDERATION:

COMPETITION/ COMPETITORS:

1. Tough competition between existing establishments such as McDonald’s, KentuckyFried Chicken, Pizza Hut and Wendy’s as to the quality of food, service time and menu variations at a low price.

2. McDonald’s is known for its best locations/ sites.

3. McDonald’s succeededeverywhere (globally) because they are very good at selecting the right partners.

PERSONALITIES:

1. Tony Tan Caktiong, President and CEO of the company, wants to further expand his company toother countries and cater the needs of his customers globally.

2. Tony Kitchner, a native of Australia who spent 14 years in Pizza Huts Asia-Pacific regional office, was hired to become
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the head of the International division created to build the expansion of Jollibee Foods inother countries. He managed to be successful in some aspects of the expansion but later encountered difficulties.

3. Noli Tingzon, the new head of the International Division who is tasked to make thenecessary changes in the organization which would be favorable to the customers and as well as the company.

ORGANIZATION:

1. The International Division created by Tony Kitchner had a superiorimage, which created a gap between them and the local research and development group. They wanted to do everything differently, so that if their stores did well they can take all the credit.

2.When the international people tried to recruit people from the Philippines, there was some jealousy on a personal level because the people recruited were immediately promoted and had better...
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