Kotler

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  • Publicado : 25 de abril de 2011
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A company that masters only its domestic market will eventually lose
it. Strong foreign competitors will inevitably come in and challenge
your company. It is now business withoutborders.
One of the best growth paths for a business is to go regional or
global. But most companies hesitate to go abroad. They see obstacles
and risks stemming from tariffs,language differences, cultural differences,
devaluation and exchange control risk, and bribery.

A company that masters only its domestic market will eventually lose
it. Strong foreigncompetitors will inevitably come in and challenge
your company. It is now business without borders.
One of the best growth paths for a business is to go regional or
global. But mostcompanies hesitate to go abroad. They see obstacles
and risks stemming from tariffs, language differences, cultural differences,
devaluation and exchange control risk, and bribery.A company that masters only its domestic market will eventually lose
it. Strong foreign competitors will inevitably come in and challenge
your company. It is now business withoutborders.
One of the best growth paths for a business is to go regional or
global. But most companies hesitate to go abroad. They see obstacles
and risks stemming from tariffs,language differences, cultural differences,
devaluation and exchange control risk, and bribery.

A company that masters only its domestic market will eventually lose
it. Strong foreigncompetitors will inevitably come in and challenge
your company. It is now business without borders.
One of the best growth paths for a business is to go regional or
global. But mostcompanies hesitate to go abroad. They see obstacles
and risks stemming from tariffs, language differences, cultural differences,
devaluation and exchange control risk, and bribery.
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