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I. Introduccion
Krispy Kreme is a unique company and brand that has become increasingly more recognizable around the world. We have been fortunate to be apart of our customers' good times and warm memories for over 73 years. Whether it's in established markets or new markets, we continue to find innovative ways to connect with our loyal customers. KrispyKreme is committed to increasing value for all of our shareholders. We provide regular updates regarding the Company's performance through press releases, webcasts and conference calls. All of theseon-line public resources can be found within the Investor Relations section of this website.

II. Situacion Actual de la Compañía
Krispy Kreme is an international retailer of premium-quality sweettreats, including its signature hot Original Glazed® doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in1937. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 633 locations around the world. Currently, Krispy Kreme can be found in 20 countries, including the UnitedStates, Australia, Bahrain, Canada, China, Dominican Republic, Indonesia, Japan, Kuwait, Lebanon, Malaysia, Mexico, the Philippines, Puerto Rico, the Republic of Korea, Qatar, the Kingdom of Saudi Arabia,Turkey, the United Arab Emirates, and the United Kingdom.
Our market research indicates that Krispy Kreme’s breadth of appeal extends across all major demographic groups, including age and income.In addition to their taste, quality and simplicity, Krispy Kreme doughnuts are an affordable, indulgent sweet treat. Many of our customers are accustomed to purchasing our doughnuts by the dozen fortheir office, clubs and family.
The Krispy Kreme brand has several unique elements that have helped us create a special bond with our customers. Our doughnuts, which are made from a secret recipe... [continua]

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(2010, 11). Kripy creme. BuenasTareas.com. Recuperado 11, 2010, de http://www.buenastareas.com/ensayos/Kripy-Creme/1022487.html

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