Kripy creme

Páginas: 30 (7486 palabras) Publicado: 3 de noviembre de 2010
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I. Introduccion
Krispy Kreme is a unique company and brand that has become increasingly more recognizable around the world. We have been fortunate to be a part of our customers' good times and warm memories for over 73 years. Whether it's in established markets or new markets, we continue to find innovative ways to connect with our loyal customers. KrispyKreme is committed to increasing value for all of our shareholders. We provide regular updates regarding the Company's performance through press releases, webcasts and conference calls. All of these on-line public resources can be found within the Investor Relations section of this website.

II. Situacion Actual de la Compañía
Krispy Kreme is an international retailer of premium-quality sweettreats, including its signature hot Original Glazed® doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 633 locations around the world. Currently, Krispy Kreme can be found in 20 countries, including the UnitedStates, Australia, Bahrain, Canada, China, Dominican Republic, Indonesia, Japan, Kuwait, Lebanon, Malaysia, Mexico, the Philippines, Puerto Rico, the Republic of Korea, Qatar, the Kingdom of Saudi Arabia, Turkey, the United Arab Emirates, and the United Kingdom.
Our market research indicates that Krispy Kreme’s breadth of appeal extends across all major demographic groups, including age and income.In addition to their taste, quality and simplicity, Krispy Kreme doughnuts are an affordable, indulgent sweet treat. Many of our customers are accustomed to purchasing our doughnuts by the dozen for their office, clubs and family.
The Krispy Kreme brand has several unique elements that have helped us create a special bond with our customers. Our doughnuts, which are made from a secret recipethat has been in our company since 1937, have a one-of-a kind taste that generations of loyal customers have grown to love. Our Hot Doughnuts Now sign, when illuminated, is a signal to our customers that our signature product, hot Original Glazed® doughnuts, is being made. The Hot Doughnuts Now sign is a strong impulse purchase generator and an integral contributor to our brand’s mystique. KrispyKreme is also committed to strong local community relationships. Our store operators support their local communities through our popular fundraising programs and the sponsorship of local events.
Our vertically integrated, automated system is designed to create high quality, consistent doughnuts in an efficient manner. Quality control starts with our manufacturing plant, which produces proprietaryKrispy Kreme mixes—our state-of-the-art laboratory runs quality tests on all key ingredients and each batch of mix.

Performance Actual
**Como la compañía hizo en general el año pasado en investment, market share, profitability.
Postura Estrategica

La Mision de Krispy Creme
“To touch and enhance lives through the joy that is Krispy Kreme.”
 Tocar y enhance la vida cotidiana de laspersonas a traves de la alegria que brinda la Compañía.
La Vision
“To be the worldwide leader in sharing delicious tastes and creating joyful memories”.
 Ser el lider mundial en compartir un sabor delicioso y crear recuerdos agradables.
Los Valores de Krispy Kreme
Estos valores de la compania son reconocidos por su fundador Founder Vernon Rudolph
La compañía cree en:...
Los consumidores son suvida, el centro de la dona.
No hay substituto de la calidad de servicio que se ofrece a los consumidores.
La presentación de los productos de la compañía debe ser impecable.
Se debe producir un esfuerzo de equipo.
Se debe proyectar la mejor imagen en todo lo que la compañía realiza y hace.
No deben conformarse con ser el segundo mejor; se enfocan en sus compromisos.
Entrenan a su equipo...
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