Despite the development and the constant production of cinema screens, the tickets sales have gone down.This is given to the fact that the ticket prices have risen constantly over the inflation levels. Spectators on the other hand, have diminished their normal expenses in this field. Only those familieswith a higher income can afford to spend so much in films.
Over the years the technological advances have meant that resources are available to everyone, including television, internet and sounddevices such as home cinema that increasingly we see on the walls of our homes.
Over the years the technological advances have meant that resources are available to everyone, including television,internet and sound devices such as home cinema that increasingly we see on the walls of our homes. Frequently consumers focus on high and middle class families, mostly there is a very high level ofassistance in the film by adults between 25 and 34 years.
Which factors could create future opportunities?
One way to increase ticket sales in cinemas would be the promotion in the form of discountsor offers to attract consumers and break the myth that film is expensive, since it is a way to acquire culture and enjoy the same time and should be accessible to everyone.
The expansion of the marketin the world of film is developed with the construction of buildings enabled many more screens to offer more complementary services like 3D films and a wider variety of films.
2. Which factorsof the microenvironment have affected to the market in the cinema in Spain?
In Spain the film market feeds on a wide variety of types of films, national and international translated into Spanish.The Principle factor in the market is the own costumer, he used to buy their services for a fee made out by the marketing strategies, usually tend to adhere to the demands of consumers.