Lescant Factors
The LESCANT Factors BRAZIL
Language: Portuguese (official), Spanish, English, and French. The language used when conducting business is English, butBrazilians prefer their official language.
Environment & Technology: Brazil is so advanced in technology, such as their usage in cell phones, television stations, internethosts and users.
Social Organization: When addressing each other, formal pronouns are used.
- senho or Seu is used for men and senhora or Dona is used for women.
-doutor is used for someone of higher ranking.
Context: Obligations and contracts in Brazil are subject to the rules present in the Law 10.406, the new Brazilian CivilCode. A contract may also be subject to the Consumers Code.
Authority: Business in Brazil is done at a slower pace than in the U.S. A business relationship needs to bedeveloped, with personal contact required.
Non-verbal Behavior: Eye contact is key when engaging in conversation, unless it’s used in an inappropriate manner. Longhandshakes, close contact, and gestures are also used during conversation.
Time Concept: Punctuation isn’t a priority, unless it’s for business meals. Prepare to wait forthe arrival of your business counterpart, but make sure you’re punctual!
- Plan business appointments 2-3 weeks in advance.
- Good appointment times are from10am-12pm or from 3pm- 5pm
Conclusion
It is very important to know how each country behaves talking about business, their culture and values in international businessand whit this Lescant factors we can know more about the country. In this case, Brazil seems to be a good option to invest in some business taking care this information.
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