Los muy muy ricos

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The Very, Very Rich : How They Got That Way and How You Can, Too! Mariotti, Steve.; Caslin, Mike.; DeSalvo, Debra. The Career Press 1564144690 9781564144690 9780585281964 English Businesspeople--United States, Richpeople--United States, Corporations--United States--Case studies, Success in business--United States--Case studies, Entrepreneurship-United States--Case studies. 2000 HC102.5.A2M333 2000eb 338/.04/0973 Businesspeople--United States, Rich people--United States, Corporations--United States--Case studies, Success in business--United States--Case studies, Entrepreneurship-United States--Case studies.cover

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The Very, Very Rich How They Got That Way and How You Can, Too! By Steve Mariotti and Mike Caslin with Debra Desalvo

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Copyright © 2000 by National Foundation for Teaching Entrepreneurship, Inc. All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, includingphotocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press. The Very, Very Rich, How They Got That Way, And How You Can, Too! Cover design by Design Solutions Printed in the U.S.A. by Book-mart Press To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to orderusing VISA or MasterCard, or for further information on books from Career Press. Library of Congress Cataloging-in-Publication Data Mariotti, Steve. The very, very rich: how they got that way and how you can, too! / by Steve Mariotti and Mike Caslin with Debra DeSalvo. p. cm. ISBN 1-56414-469-0 (paper) 1. BusinesspeopleUnited States. 2. Rich peopleUnited States. 3. CorporationsUnited StatesCasestudies. 4. Success in businessUnited StatesCase studies. 5. EntrepreneurshipUnited StatesCase studies. I. Caslin, Mike. II. DeSalvo, Debra. III. Title. HC102.5.A2 M333 2000 338'.04'0973dc21 00-037878

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TABLE OF CONTENTS

Part 1: Twenty Amazing Entrepreneurs Chapter 1: Jeff Bezos: Amazon.Com Chapter 2: Richard Branson: Virgin Group Ltd. Chapter 3: Thomas Burrell: Burrell Communications Group Chapter 4: Candice Carpenter: I-Village Inc. Chapter 5: Debbi Fields: Mrs. Fields' Cookies Chapter 6: Henry Ford: Ford Motor Company Chapter 7: Bill Gates: Microsoft, Inc. Chapter 8: King C.Gillette: The Gillette Company Chapter 9: Berry Gordy: Motown Records Chapter 10: John Johnson: Johnson Publishing Chapter 11: Robert Johnson: BET Holdings, Inc. Chapter 12: Roy Kroc: McDonalds Chapter 13: Spike Lee: 40 Acres and a Mule Chapter 14: Anita Roddick: The Body Shop, Inc. Chapter 15: Russell Simmons: Rush Communications Chapter 16: Madame C.J. Walker: Madame C.J. Walker Manufacturing Co.Chapter 17: Sam Walton: Wal-Mart Chpater 18: Oprah Winfrey: Harpo Inc. Chapter 19: Steve Wozniak and Steve Jobs: Apple Computers
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7 11 17 23 27 35 41 47 53 59 65 71 75 81 91 97 101 109 117

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Chapter 20: Jerry Yang: Yahoo!

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