Maestria

1 1Coca-ColaU.S. 67,000 67,525-1%Flagging appetite for soda has cut demand for Coke, but the beverage giant has a raft of new products in the pipeline that could reverseits recent slide.

2 2MicrosoftU.S. 56,926 59,941-5%Threats from Google and Apple haven't yet offset the power of its Windows and Office monopolies.

3 3IBMU.S.56,201 53,3765%Having off-loaded its low-profit PC business to Lenovo, IBM is marketing on the strategic level to corporate leaders.

4 4GEU.S. 48,907 46,9964%The brandEdison built has extended its reach from ovens to credit cards, and the "Ecomagination" push is making GE look like a protector of the planet.

5 5IntelU.S. 32,31935,588-9%Profits and market share weren't the only things slammed by rival AMD. Intel's brand value tumbled 9%, as it loss business from high-profile customers.

66NokiaFinland 30,131 26,45214%Fashionable designs and low-cost models for the developing world enabled the mobile phone maker to regain ground against competitors.

7 9ToyotaJapan27,941 24,83712%Toyota is closing in on GM to become the world's biggest automaker. A slated 10% increase in U.S. sales this year will help even more.

8 7DisneyU.S.27,848 26,4415%New CEO Robert Iger expanded the brand by buying animation hit-maker Pixar and beefing up digital distribution of TV shows through the Internet and iPods.9 8McDonald’sU.S. 27,501 26,0146%A new healthy-living marketing campaign—and the premium-priced sandwiches and salads that came with it—have led to a fourth year ofsales gains.

10 11Mercedes-BenzGermany 21,795 20,0069%The new S-Class sedan and M-Class SUV are helping repair a tarnished quality reputation. High costs and weak