Manovich

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Lev Manovich The Language of New Media

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To Norman Klein / Peter Lunenfeld / Vivian Sobchack

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Table of Contents

Prologue: Vertov’s Dataset.................................................................................VI Acknowledgments........................................................................................ XXVII Introduction......................................................................................................... 30 A Personal Chronology........................................................................... 30 Theory of the Present .............................................................................. 32 Mapping New Media: the Method.......................................................... 34 Mapping New Media:Organization ....................................................... 36 The Terms: Language, Object, Representation ...................................... 38 I. What is New Media?........................................................................................ 43 Principles of New Media.............................................................................. 49 1. NumericalRepresentation................................................................... 49 2. Modularity .......................................................................................... 51 3. Automation ......................................................................................... 52 4. Variability ........................................................................................... 55 5.Transcoding ........................................................................................ 63 What New Media is Not............................................................................... 66 Cinema as New Media............................................................................ 66 The Myth of the Digital.......................................................................... 68 The Myth of Interactivity........................................................................ 70 II. The Interface................................................................................................... 75 The Language of Cultural Interfaces ......................................................... 80 CulturalInterfaces................................................................................... 80 Printed Word........................................................................................... 83 Cinema .................................................................................................... 87 HCI: Representation versus Control ....................................................... 94 The Screen and theUser.............................................................................. 99 A Screen's Genealogy ............................................................................. 99 The Screen and the Body ...................................................................... 105

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Representation versus Simulation......................................................... 111 III. The Operations........................................................................................... 115 Menus, Filters, Plug-ins ............................................................................. 120 The Logic of Selection.......................................................................... 120 “Postmodernism” and Photoshop ......................................................... 124 From Object toSignal........................................................................... 126 Compositing................................................................................................ 130 From Image Streams to Modular Media............................................... 130 The Resistance to Montage................................................................... 134 Archeology of Compositing: Cinema...
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