Manual de identidad

Letter from the President
Dear Friends and Members of the Hyundai Family: Everyday, each one of us strives for improvement in our work as we collectively take one small step closer on our long journey to strengthen the Hyundai brand and elevate our company into the ranks of the world’s most-admired and respected automakers. Markets are changing and the volume you hold in your hands now is proofthat we are keeping pace with the changes. Much work and improvement has gone into the latest revised version of our Corporate Identity Manual. It remains a vitally important key for communicating our image to our customers and business partners–an image that builds confidence and trust in Hyundai as a reliable, quality-oriented and technology-driven company. Around the world, members of theHyundai family share a common goal: To work smart and earn the trust and loyalty of our customers. This manual will help you do just that. My sincerest thanks to the employees and professionals whose hard work contributed to the creation of this latest manual. It is my earnest hope that you and your staff will do your best to respect the guidelines and rules set forth in this manual in our efforts toestablish a uniform look and feel to our corporate brand.
November, 2002

Dong-Jin Kim
President & CEO Hyundai Motor Company

Hyundai Motor Company Symbol Mark & Concept
The corporate symbol is the spearhead that visually conveys Hyundai Motor Company’s corporate communication concept, visualizing and communicating the company’s image throughout its operations. The oval signifies HyundaiMotor Company’s dynamic operations worldwide, and the animated ‘H’ signifies handshaking, expressing Hyundai Motor Company’s launch into the world with trust and harmony between labor and management, customer and company.

A - 01 - 01 A - 01 - 02 A - 02 - 01 A - 02 - 02 A - 03 - 01 A - 04 - 01 A - 05 - 01

Corporate Symbol Mark Corporate Symbol Incorrect Usage Corporate Logotype CorporateLogotype Incorrect Usage Corporate Symbol & Logotype Composition Corporate Color Palette Corporate Typeface

C - 01 - 01 C - 01 - 02 C - 01 - 03 C - 01 - 04 C - 01 - 05 D - 01 - 01 D - 01 - 02 D - 01 - 03 D - 01 - 04 D - 01 - 05 D - 01 - 06 D - 01 - 07 D - 01 - 08 D - 01 - 09 D - 01 - 10 D - 01 - 11 D - 01 - 12 D - 01 - 13 D - 02 - 01 D - 02 - 02 D - 02 - 03 D - 02 - 04 D - 02 - 05 D - 02 - 06 D -02 - 07 D - 02 - 08

Corporate Signature Composition 1. Corporate Signature Composition 2. Corporate Signature Composition 3. Corporate Signature Composition 4. Corporate Signature Composition 5. Perspective View Standard Fascia (Horizontal) Standard Fascia Module Examples for Different Building Type-1 Examples for Different Building Type-2 Projecting Signs Projecting Signs Module ProjectingSigns and Module Channel Signs Wall Mounted Signs Pylon Outdoor Direction Signs Parking Lot Indication Signs Passenger Cars-1 Passenger Cars-2 Mini Vans Mini Buses Tow Car Uniforms-1 Uniforms-2 Uniforms-3

B - 01 - 01 Business Cards B - 01 - 02 Letterhead/ Facsimile Message Form B - 01 - 03 Envelopes B - 02 - 01 B - 02 - 02 B - 02 - 03 B - 02 - 04 B - 02 - 05 B - 02 - 06 B - 02 - 07 B - 02 - 08 B -02 - 09 B - 02 - 10 B - 02 - 11 B - 02 - 12 B - 02 - 13 B - 02 - 14 B - 02 - 15 B - 02 - 16 B - 02 - 17 B - 02 - 18 B - 02 - 19 B - 02 - 20 B - 02 - 21 B - 02 - 22 B - 02 - 23 B - 02 - 24 B - 02 - 25 B - 02 - 26 B - 02 - 27 B - 02 - 28 B - 02 - 29 B - 02 - 30 B - 03 - 01 B - 03 - 02 B - 03 - 03 B - 03 - 04 Perspective View-1 Perspective View-2 Standard Fascia (Horizontal/1:15~1:9) Standard FasciaModule Fascia Variations (1:5~1:8) Fascia Variations Module Examples for Different Building Type-1 Examples for Different Building Type-1-Module Examples for Different Building Type-2 Examples for Different Building Type-3 Projecting Signs Projecting Signs Module Projecting Signs and Module Channel Signs Channel Signs Module Image Walls Wall Mounted Signs Outdoor General Direction Signs Outdoor...