Maqueting

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  • Publicado : 24 de febrero de 2011
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Pay-one-price

Our theme park is based on the idea of the Pay-one price and using this format we just charge guests a single, large admission fee.

The advantages of pay-one-price include:
•guests can more easily budget their visit
• guests may be more likely to experience an attraction they've already paid
• lower costs for the park operators

The disadvantages of pay-one-priceinclude:
• guests will often be paying for attractions that they do not ride or visit
• guests who are simply coming just to be with their families will have to pay anyway

Today's modern theme parkstypically charge a single admission fee for unlimited use of attractions, rides, and shows.
As you may know a park contains a mixture of attractions which can be divided into several categories andall of them are included in our fee.


Introduction

Port Aventura is a leisure complex which is located between Salou and Vila-Seca (Tarragona. Catalonia, Spain).

One hour from Barcelona andvery near to the Reus airport.
It was conceived and built by the Tussauds group (Alton Towers), Anheuser-Busch (Busch Gardens) Fecsa and La Caixa.
The complex consists of several hotels, a themepark, water park, golf courses, a beach club, convention center and some other projects under construction.

We believe that Port Aventura hasn't got a defined strategy.
There are two basicstrategies that we could apply:

Product differentiation: offering a different product from the other competitors.
Leaders in price: offering the same product but at a lower price than competitors.Always keep in mind the two expressions "think customer" and "stay close to the customer, close to the market." This means that we may put into the shoes of potential customers and therefore we must beclose to them and their environment, we believe that this reduction in prices would adapt to the current economic crisis.

Another objective of the amusement park is to create and retain...
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