Marketing and sales

Páginas: 3 (729 palabras) Publicado: 30 de marzo de 2011
Marketing and Sales
Marketing: is the process by which companies create customer interest in goods or services (Needs and wants of customers) by publicity in Internet, TV, outside...Etc. It is themessage that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and direct mail.
The 4Ps of MarketingThe 4Cs of Marketing
Product → Physic of the product Company→ institution
Price → Valueof the product Consumers→ people
Place → Access to the product Distribution channels→ meansPromotion → Information about the product Competition→ other institutions

The sales: process consists of interpersonal interaction. It is often done by aone-on-one meeting, cold calls, and networking. The exchange of goods or services for an amount of money or its equivalent; the act of selling through strategies, plans and techniques.

What is thedifference between marketing and sales?
Let's think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique andstrategy your closing rate may depress you. Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreementor contract. Both are necessities to the success of a business.
Selling is marketing but marketing is not selling
Marketing is composed of all those activities which grab the attention of yourproduct’s or service’s ideal client, and compels those ideal clients to do something that starts a sales cycle. Sales are initiated when the qualified prospect contacts a representative of your business...
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