Marketing project

Marketing Project |
“Muesli explosión nuts” |
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Teacher : Sergio Méndez Poblano |
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Student: Quetzalcoatl Zurita Bustamante |
8/19/2010 |
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1. Name of product: “Muesliexplosion nuts”
Originary from Switzerland the muesli is a mixture of healthy cereals, fruits and nuts with a honey’s dash
2. Mission statement: to provide a healthy and nutritive product createdunder the best quality of hygiene for people who loves take care of their health.

3. Objectives:
Short: 3 months to achieve a 10 percent return on investment
Medium: 6 months to increasemarket from 40 percent to 50 percent by promotion our product in most of the supermarkets in Puebla.
Large: 1 year to spend the 20 percent of sales to develop new cereal products
4. SWOT:Strengths:
* We offer a natural product
* We offer a cheap product
* High quality and hygiene product
* Original recipe

Weaknesses:
* Not enough technology
* Don’t have manyeconomical resources
* Not easily to find the product

Opportunities:
* To promote a healthy program
* Government’s help
* To get new clients
* To have opportunity for grow upThreats:
* Competitive of similar product
* Instability of national market
5. Competitive advantages:
* We are going to offer a natural and healthy product made of high qualityand hygiene
* We are going to offer a reasonable price for customers
* Our product is focus to people who like take care of their health
6. Segmentation

Defining market:
The marketI am focus is based in the following characteristics

General profile
People between age from 5 to 60 years, male and female sex, that counts with a minimum wage and in case of minors theyneed that an adult sells our product, also it does not matter the occupation of the customer because our product is suitable for population in general who likes to take care of their healthy....