Marketing research tactical plan
Scope Definition Phase Define research objectives Define research requirements Determine in-house resource or hire vendor Vendor Selection Phase Define vendorselection criteria Develop vendor selection questionnaire Develop Statement of Work Evaluate proposal Select vendor
Research Phase Develop market research information 1.3.1 needs questionnaire Interviewmarketing group for market 1.3.2 research needs 1.3.3 Document information needs Identify information to be gathered in 1.3.4 research 1.3.5 Identify source of information Identify research method(primary or 1.3.6 secondary) 1.3.7 Identify research participant Identify research technique (focus 1.3.8 group or survey) Identify timing requirements and 1.3.9 budget 1.3.10 Develop research planDevelop research information 1.3.11 gathering tool 1.3.12 Conduct research 1.3.13 Document research findings 1.3.14 1.3.15 Develop research report Review report with marketing group
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