Marknadsföring

Marknadsplan‐Studio
22
AB

Ajla
Ceric,
Berenice
Torres,

Charlotte
Severed,
Emma
Söderström
 Internationella
Civilekonomprogrammet
240
hp
 Kurs:
Marknadsföring
7
hp,
722G86
 2010‐11‐08


Marknadsplan Marknadsföring 722G86 Internationella civilekonomprogrammet 2010-11-08

Ajla Ceric Berenice Torres Charlotte Severed Emma Söderström




Innehållsförteckning1.
SAMMANFATTNING.................................................................................................................... 4
 1.2 METOD OCH KÄLLOR ....................................................................................................................4
 2. SITUATIONSBESKRIVNING & NULÄGESANALYS ..................................................... 5
 2.1 INTERN ANALYS............................................................................................................................... 5
 2.1.1 Affärsidé............................................................................................................................................................. 5
 2.1.2 Företagets verksamhetsmål.......................................................................................................................... 5
 2.1.3 Organisationsstrukturen ................................................................................................................................ 5
 2.1.4 Tjänster och sortiment ................................................................................................................................... 6
 2.1.5 Prissättning........................................................................................................................................................ 6
 2.1.6 Kapacitet............................................................................................................................................................. 6
 2.1.7Marknadskommunikation............................................................................................................................. 7
 2.1.8 Ekonomi ............................................................................................................................................................. 8
 2.2 EXTERN ANALYS .............................................................................................................................. 9
 2.2.1 Kunder &Distribution................................................................................................................................... 9
 2.2.2 Marknad- och konkurrenssituation............................................................................................................ 9
 2.2.3 Makroekonomiska faktorer....................................................................................................................... 11
 3. SWOT-ANALYS.........................................................................................................................12
 3.1 INTERNA FAKTORER .................................................................................................................. 12
 3.1.1Styrkor.............................................................................................................................................................. 12
 3.1.2 Svagheter......................................................................................................................................................... 13
 3.2 EXTERNA FAKTORER................................................................................................................. 13
 3.2.1 Möjligheter ..................................................................................................................................................... 13
 3.2.2 Hot..................................................................................................................................................................... 13
 4. MÅL OCH STRATEGIER...