Mcdonald Case

Mc Donald’s case

Point out 5 aspects regarding the culture of India that influence the decision of McDonalds? Maximum 10 lines.

* Like their husbands, full-time working women spend most oftheir time away from home. As a result there has been a dramatic change in the way Indian working wives shop and organize family meals..

* High income and growing urbanization have alsocontributed to a shift in the traditional Indian food habits. High-income urban dwellers are seeking variety in their choice of foods and are willing to spend more on international cuisine, including fastfoods

* Getting rich and enjoying a good life has become the new mantra of social existence for the Indian middle class.

* In India’s metropolitan cities, the young and rich have embraced thespirit of American culture.23 America has come to be associated with success, productivity, and a good life.

* The country is not completely vegetarian the just 20 % of the dweller arevegetarian.

What India’s political issues affect McDonald’s market entry decision? Maximum 10 lines.
In the beginning, McDonald’s was faced with two challenges of the Indian market: how to avoidhurting religious sensibilities of Indian consumers; and how to avoid political confrontation with Indian government and political activists.
India has come a long way from opposing the entry ofmultinationals to encouraging them to expand their business operations in India. An important reason for this shift in attitude is the ability of the company to generate quality and long-term employmentopportunities for Indians.
In India, there is a vocal group of environmental and animal activists who oppose the entry of fast-food chains like KFC and McDonald’s According to this group’s campaign, junkfood chains like McDonald’s and KFC destroy ecological balance and cause severe behavioral disorders because of their fatty and unhealthy foods.

What India’s economic issues affect McDonald’s...