Merketing concepts

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EXAM GUIDE MARKETING I
(Midle Term Exam)

CHAPTER 1
THE FIELD OF MARKETING

MARKETING
Is a total system of business activities designed to plan, price, promote, and distribute want-satisfyingproducts to target markets in order to achieve organizational objectives.

GENERAL SEGMENTATION
Consists in Socioeconomic Factors, Age, Culture and Subculture in a Market.

STRUCTURE OF THESOCIOECONOMICS FACTORS
A-B-C-+

DISTRIBUTION CHANNELS
Retail, Supermarkets, Convenience Stores, Vending Machines, Whosaling, Midle-Whosaling.

MASS MEDIA
TV, Radio, News Paper, E-Commerce,Panoramics.

CULTURE AND SUBCULTURE KINDS
Close-ML-Open.

PRODUCT ORIENTATION STAGE
Firms with focus on the quality and quantity of offerings while assuming that customers will seek out and buyreasonably priced, well-made products.

SALES ORIENTATION STAGE
Firms characterized by a heavy reliance on promotional activity to sell the products the firm wanted to make, became common.MARKET-ORIENTATION STAGE
Firms that identify what customers want and tailor all the activities of the firm to satisfy those needs as efficiently as possible.

MARKETING CONCEPT
Is a concept that emphasizescustomer orientation and coordination of marketing activities to achieve the organization´s performance objectives.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Are multidimensional connections with acustomer such that the organization is seen as a partner

MASS CUSTOMIZATION
Is developing, producing, and delivering affordable products with enough variety and uniqueness that nearly everypotential customer can have exactly what he or she wants.

TOTAL QUALITY MANAGEMENT (TQM)
Is a system for implementing organization-wide commitment to quality that involves every employee acceptingresponsibility for continuous quality improvement.

VALUE
Is the perception that customers have of all the benefits of a product weighed against all the costs of acquiring and consuming the...
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