(Midle Term Exam)
THE FIELD OF MARKETING
Is a total system of business activities designed to plan, price, promote, and distribute want-satisfyingproducts to target markets in order to achieve organizational objectives.
Consists in Socioeconomic Factors, Age, Culture and Subculture in a Market.
STRUCTURE OF THESOCIOECONOMICS FACTORS
Retail, Supermarkets, Convenience Stores, Vending Machines, Whosaling, Midle-Whosaling.
TV, Radio, News Paper, E-Commerce,Panoramics.
CULTURE AND SUBCULTURE KINDS
PRODUCT ORIENTATION STAGE
Firms with focus on the quality and quantity of offerings while assuming that customers will seek out and buyreasonably priced, well-made products.
SALES ORIENTATION STAGE
Firms characterized by a heavy reliance on promotional activity to sell the products the firm wanted to make, became common.MARKET-ORIENTATION STAGE
Firms that identify what customers want and tailor all the activities of the firm to satisfy those needs as efficiently as possible.
Is a concept that emphasizescustomer orientation and coordination of marketing activities to achieve the organization´s performance objectives.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Are multidimensional connections with acustomer such that the organization is seen as a partner
Is developing, producing, and delivering affordable products with enough variety and uniqueness that nearly everypotential customer can have exactly what he or she wants.
TOTAL QUALITY MANAGEMENT (TQM)
Is a system for implementing organization-wide commitment to quality that involves every employee acceptingresponsibility for continuous quality improvement.
Is the perception that customers have of all the benefits of a product weighed against all the costs of acquiring and consuming the...