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Request for Proposal
Development Guide

Aristotle has prepared the information included in this Request for Proposal (RFP) Development Guide to help your organization put together an organized RFP for your website design, online/offline integrated marketing, search engine optimization, or application development project.


Table of Contents

Questions You Should Ask

WebsiteDesign & Development………………..……………………………………… Pg 2-3

Consulting & Project Development

Technology & Programming

Development Process


Integrated Marketing ………………………………………………………………………… Pg 3-4

Integrated Marketing, Branding & Tracking

Search Engine Marketing, Email Marketing & Optimization

Online/Offline Integrated Marketing


Creative Services & InteractiveMedia…………………………………………..… Pg 4


Hosting & ISP Services…............................................................. Pg 5





Information You Should Provide


Company Background & Industry Information............................ Pg 6


Project Development & Technical Requirements…....................... Pg 6


Vendor Qualifications…………………………………………………………………………… Pg 7RFP Response Format & Evaluation……………………………………….………… Pg 7





Questions You Should Ask

The questions and recommendations below are designed to elicit important details about the consulting, design, programming, technological and marketing expertise of development firms. The recommended questions in this guide will help you request the information you need in order to make aninformed decision about whether a company is qualified to work with your organization and whether their development philosophy and process will fit well with yours.


Website Design & Development

CONSULTING & PROJECT DEVELOPMENT

1. How much experience does the firm have with projects of a similar scope? How much experience does the website design firm have with projects in relatedindustries?

2. Can the firm provide consulting and recommendations for the website development project?

3. Can the firm provide references and testimonials from satisfied clients?

4. Can the firm provide a list of the number and types of awards the firm has been awarded for various website projects?

Technology & Programming

5. What experience does the development firm haveintegrating other website technologies, third party software tools and applications into web development projects?

6. What specific programming features, online tools and applications has the firm developed for other clients? Request that the firm please provide details about the features developed and how these were implemented with other clients.

7. Does the firm custom program theproject to the client’s needs?

8. Will the firm be using “off-the-shelf” software packages? Will these packages require upgrades and licensing fees for programming?

9. Does the firm sub-contract a substantial portion of the design programming or implementation of their website development projects? The awarded firm should not sub-contract substantial portions of the project.

10. Doesthe firm have experience in developing websites for a mobile/PDA audience? Request that the firm provide examples.

11. To what extent will the firm test the website for compatibility with different browsers and operating systems? Will the site be tested for usability at various connection speeds?

12. Does the firm have experience consulting and coordinating with its clients’ IT teams?Development Process

13. Does the firm have a documented development process? Request that the firm provide an outline of the development process for the project, including significant milestones or project deadlines. This outline should also include details about how related communications will be handled.

14. Does the development firm offer an experienced development staff?...
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