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“PSYCHOLOGY OF COLORS”
Color is a meaningful constant for sighted people and it's a powerful psychological tool. Byusing color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.
Black: is the color of authority and power, stability andstrength. It is also the color associated with intelligence
White: For most of the world this is the color associated with purity, cleanliness. It is also used to project the absence of color, orneutrality. In some eastern parts of the world, white is associated with mourning.
Light red: Represents joy, passion, sensitivity, and love.
Pink: Signifies romance, love, and friendship. It denotesfeminine qualities and passiveness.
Gold: Evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.
Yellow-green: Can indicatesickness, cowardice, discord, and jealousy.
Brown: Suggests stability and denotes masculine qualities.
Gray: Is most associated with the practical, timeless, middle-of-the-road, solid things in life. Toomuch gray leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling
Blue: Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty(note how many uniforms are blue).
Orange: The most flamboyant color on the planet! It's the color tied most this fun times, happy and energetic days, warmth and organic products. It is also associatedwith ambition. There is nothing even remotely calm associated with this color. Orange is associated with a new dawn in attitude.
This information will help you decided what colors to use according tothe message you want to give. The world seems to be slowly accepting the idea that colors can affect our bodies and our moods. Yet, it is often found that when someone is told how a certain color...