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BUSINESS TOPICS I: MARKETING & ADVERTISING

O U T L I N E for OP N° 3

| ||
|NAMES: ……………………………………………… |ROOM SECTION & N°: …………………………….. ||……………………………………………… |CASE STUDY REFERENCE: ……………………… |
||DATE 1: ……………..…… - 2010 (Report N° 1) |
| |DATE 2:……………..…… - 2010 (Report N° 2) |
|TEACHER: ………………………………………..… |DATE 3: ……………..…… - 2010 (Oral Presen.)|

INTRODUCTION:

Use the PRESENTATION TRAINER phrases, page 78 (Slide N° 5, OP file UE Virtual) and the questions
below (Slide N° 3) to complete the following:

1° Why wasit necessary for the company to understand its market in order to relaunch itself?
2° What was the market research process like? Mention the types of market research used.
3° What were theoutcomes / key findings from the market research in terms of results collected for
example? What has this relaunch involved?
4° What do you consider to be the main strengths and possible weaknesses ofrelaunching this brand?

Student 1: Welcoming the audience:

……………………………………………………………………….……………..……………………

Introducing yourself:……………………………………..……………………………………..………..……………………

Introducing your topics:

………………………………………………………………………………………….…...….……….

…………………………………………………………………………………………………….…….

Structuring your topics:...
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