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CASTILLO ROXANA, FIGUEROA ARGENIS, VALENCIA JAQUELINE. DESIGN OF AN EXPERIMENTAL EDITORIAL PRODUCT OF AESOPS FABLES ADDRESSED TO THIRD AGE CITIZENS. UNIVERSITY DR. RAFAEL BELLOSOCHACIN. INFORMATIC SCIENCES FACULTY. SCHOOL OF GRAPHICAL DESING. MARACAIBO. 2.010.

ABSTRACT

The general purpose of this investigation is to “Design an experimental editorialproduct addressed to third age citizens to slow down the degeneration of their intellectual capacities”. Above all, the books meet the function of educating; they are ideal tools forthe dissemination and distribution of knowledge, helping to observe matters from the perspective of others, to recreate situations or life experiences. Therefore, we propose to workwith such an acknowledged instrument, disseminating wisdom through it to anyone that needs and wants it; By adapting their layout to older people we facilitate, in this way, thereading process for them to experiment new ways to recreate their thoughts, life experiences and memories that with the pass of the years may have been lost, through the illustrations andtextures included in the text, since nowadays there aren’t many products of this type in the market that are especially designed for third age citizens. To Lagarda, R. (2008 p. 63)“It is important to point out that the elderly present less deterioration of their intellectual capacities as long as they are maintained active and productive, whatever activity thatthey perform”. Likewise, from a practical point of view, in conversations with the people belonging to the target in question, the possible acceptance of the proposed product isevidenced. The investigation will contribute to the stimulation of the intellectual capacity of the elderly and as an adyuvant in the treatment of the degeneration of their neurons.
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