Oceano azul

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  • Publicado : 20 de junio de 2010
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Azul Océano Sinopsis Estrategia
Rather than summarize, I thought I would give you a few quotes that lay out the theme in the authors' words: En lugar de resumir, pensé que le daría unas cuantascitas que ponen el tema en las palabras de los autores:

"The only way to beat the competition is to stop trying to beat the competition. In red oceans, the industry boundaries are defined andaccepted, and the competitive rules of the game are known. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. ...The companies caught in the red ocean followed aconventional approach, racing to beat the competition by building a defensible position within the existing industry order . The creators of blue oceans, surprisingly, didn't use the competition astheir benchmark. ...Instead of focusing on beating the competition, they focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new anduncontested market space. …Value innovation is based on the view that market boundaries and industry structure are not 'given' and can be reconstructed by the actions and beliefs of industry players. …Tofundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives , and from customers to non-customers of an industry. Asyou shift your strategic focus from current competition to alternatives and non-consumers, you gain insight into how to redefine the problem the industry focuses on and thereby reconstruct buyer valueelements that reside across industry boundaries" "La única manera de vencer a la competencia es dejar de tratar de vencer a la competencia. En los océanos rojos, las fronteras de la industria estándefinidas y aceptadas, y las reglas competitivas del juego son conocidas. En los océanos azules, la competencia es irrelevante porque las reglas de el juego están a la espera de ser decidido. ... Las...
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