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MARKETING RESEARCH
BOCADILLO OF TOMATO OF TREE INJERTO WITH MORA

IRENE AMAYA NÚÑEZ
COD: 1031108

UNIVERSITY AGRARIA DE COLOMBIA
PROGRAMMES OF FOOD ENGINEERING
MARKETING
BOGOTÁ, D.C

INFORMATION OF COMPANY

Product: Bocadillo of tomato of tree injerto with mora

Description: Bocadillo of dark red, sweet to the palate, with typical smell of the tried fruit and compact and softtexture. The presentation of the product goes to do initially in boxes for 12 individual units of paper cellophane in order that the freshness of the bocadillo preserves.

POBLACION:

SEGMENT: rural Population and urban population.

LOCATION OF THE CLIENTS: Municipality (Chía-Cundinamarca)

Fortresses and Weaknesses:

ANALYSIS D.O.F.A
|FORTRESSES|WEAKNESSES |
|1-Cero preserving artificial |1-Preferences of the consumer |
|2-innovative Flavor |2- Cost of the tomato of Tree |
|3-Innocuousness and Health|3-To compete to level of prices |

|OPPORTUNITIES |THREATEN |
|1-Utilization of a new fruit-bearing |1-Emprendimiento of another company with the product |
|2-New presentation. (Packing for 12 join)|2-Low production |
|3- Opportunity in the exterior for being an exotic fruit. |3-Bad manipulation of the product in the shops. |

PESTEL:
Cultural factors: At present the persons are accustomed to eat bocadillo of guava with cheese at different hours of the day and are included inside the familiar monthly market since itpossesses nutritional and energetic high characteristics.

Impacto Social-Cultural:
The purchase of the product will meet influenced by aspects as:
Needs of the consumer :

a. Comfortable prices
b. Product to enjoy at any hour of the day

Expectations:

a. Hygiene
b. Good aspect
c. Good service to the client

Habits:

a. Demanding as for To choose of the product

Preferences:
a.Massive consumption of the sandwich of guava
b. The most important thing in the preference is the satisfaction to the palate besides the price for the client or consumer
The impact of the bocadillo of tomato of tree inside the customs of the consumers, will be favorable; since it is a product that is consumed of constant form and his acceptance is good; on the other part Thoughthe flavor is innovative the consumers already are acquainted with the fruit and the characteristics of the bocadillo of tomato of tree are similar to those of the bocadillo of guava..
Technological factor: to be able to carry out the project it is needed of few technology to realize the product, inside the equipments and implements that they find we have:
• Pot of stainless steel.
•Palette of Madeira.
• Stove.
• Homogenizador (licuadora) ·
• Fósforos.
• Molds.
• Flexible Spatula.
• Thermometer ·
• Despulpadora
Political and legal factor: Once registered the company and society, begins the process of institution according to the established procedure.

Inside that they are:
- Step of record invima:
- Consolidation of the company in cámarade comercio
- Of agreement to the requirements of the market the product will have to have:
• Name of the product and company
• Quantity for unit and grams
• Ingredients
• nutritional Composition
• Date of manufacture and of maturity
• Code of bars
• Direction(Address) and telephones of the producing company and Distributor
• Sanitary Record
• Place...
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