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The Amazon Appstore: Show Me the Money
By Hendrik Koekkoek, Analyst at Distimo

Amazon Appstore Google Android Market

Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since thattime that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is aprivately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com

Distimo ©2011, some rights reserved

Distimo Publication - February 2012

NEW AND NOTEWORTHY
This report offers an extensive analysis about two important stores for the Android platform: the Google Android Market and the Amazon Appstore. This report dives into the number of apps and the growth in availableapplications in the store. We also analyze differences in pricing and monetization strategies. Moreover, a comparison is made between revenue generated by top apps that are available in both stores. All data covers the stores in January 2012 unless otherwise noted. Since the Amazon Appstore is only available in the United States, all figures, both for the Amazon Appstore and the Google AndroidMarket cover the United States only. The major findings are: •  Of all the applications that are available in both stores, 110 applications generated at least $200 each day in one of the stores during the last week of January. 42 of these applications generated more revenue in the Amazon Appstore than in Google Android Market. Of the total income these 110 applications generated in both stores, 28%was generated in the Amazon Appstore. •  Spurred on by the launch of the Kindle Fire and the 2011 holiday season, the total number of downloads generated by the top 100 apps in the Amazon Appstore increased fourteen-fold in December 2011, compared to two months earlier. •  50% of all applications in the Amazon Appstore are also available in Google Android Market. •  The Google Android Market hasabout fourteen times more applications available than the Amazon Appstore, however the Amazon Appstore is catching up in size. In December and January, the number of new applications in the Google Android Market was only five times the number of new applications in the Amazon Appstore. •  Paid applications are in the minority in the Google Android Market. During the last seven months, theproportion of paid applications has declined from 38% to 32% in this store. Paid applications are in the majority in the Amazon Appstore, and during the past seven months the proportion of paid apps has been stable at around 65%. •  The average price of the top 100 paid applications in the Amazon Appstore is 40% lower than in the Google Android Market. One of the reasons could be that Amazon is responsiblefor setting the price in its store. Hence, some temporarily discounted top applications are cheaper in the Amazon Appstore than the same applications in the Google Android Market.

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

Distimo Publication - February 2012

GOOGLE ANDROID MARKET: NOT THE ONLY ANDROID STORE
On the Android platform,the Google Android Market is preinstalled on most phones or tablets running this OS. However, the Google Android Market is not the only store offering applications for Android devices. Next to the Google Android Market, several third party stores are available from which it is possible to install apps an Android device. These third party app stores include among others: GetJar, Opera Mobile App...