Pestel analisis de brasil

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  • Publicado : 6 de diciembre de 2011
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|Concepts |Dimensions |Indicators |
| |Legal restrictions | |
| | |-High import taxes|
|Political | |-Liberalization |
| |Image | |
| ||-Corruption |
| |Competitors (boubs) | |
|Economic | | |
| |Health| |
| | |-FDI |
| | |-GDP |
| ||-Inflation rate |
| | |-Incomes?? |
|Social |Employment | |
|| |-unemployment rate |
| | | |
| |Culture | |
|| |-values |
| | |-education |
| |population ||
| | |-evolution |
| | |-urbanization |
| ||-Incomes |
| | | |

Political:

Threats:
• The high import taxes which are designed to protect the domestic markets can be considered as a threat for our company which would like to export.[1] Indeed, to regulate the imports,Brazil uses tariff barriers.[2] Tariffs rates vary from 0% to 20%, the average being 14%.[3] As for the taxes on goods and services transactions inside the country, they are quoted at 17%. All the companies making business in Brazil are imposed at 15%.[4]
• As you might know, Brazil, as a lot of the South American countries, has a really bad reputation. It is struggling with an image of...
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