Plan de negocios ejemplo

Páginas: 14 (3486 palabras) Publicado: 2 de marzo de 2011
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What is the Business Concept?
NETLogistiK is an electronic logistics marketplace Ù NETLogistiK will develop an Internet based B2B logistics marketplace in Latin America with the objective of allowing shippers t o manage and contract their freight transportation needs more efficiently.NETLogistiK will focus on the medium/large cargo market. The line of service will range from single to multiple truckload shipments.

What is the opportunity?
The market is attractive – large, fragmented and inefficient Ù The Latin American for-hire transportation market is calculated at $50-60 billion Ù NETLogistiK will originally focus on trucking, which represents around 80% of the market ÙPreliminary estimates show that NETLogistiK could generate revenues in the range of $250 million by 2003/4 Ù The industry is highly fragmented. Top 10 players have less than 2% market share Ù Shippers have to rely on several carriers to fulfill their shipping needs. The average medium/large-size company in Latin America interacts with over 15 carriers Ù Currently there is no efficient way to contractand compare shipping services The marketplace solution is attractive to both shippers and carriers Ù Shippers will benefit in terms of transportation cost and service by extending the choice of carriers and reducing purchasing costs Ù Carriers will benefit from expanding their customer reach and the opportunity to optimize back haul loads (return trip) The development of e-commerce will fuel thesize of the market further Ù The surge of electronic commerce will add to the number of shipments by promoting trade across geographies Ù Additionally, the frequency of shipments will increase as a result of more coordination and communication across companies.


Confidential - Emerald Internet Ventures


How will NETLogistiK business model work?
Main revenuewill come as a percentage of transactions Ù NETLogistiK will derive most of its revenues from transaction commissions (e.g., 2.5 1) and cargo insurance referral. -3.5% Additionally, it will generate revenes from other products/services such as customs advisory, warehousing cargo u and management, and clearing services Ù Once NETLogistiK captures a critical mass of trucks in the system, will offer avertical market of spare-parts for trucks (e.g. tire s it and purchasing aggregation servicesfor gas and lubricants High-margin business Ù This web-enabled intermediary model will benefit from lowcapital intensity andhigh operational leverage Resulting in high . operating margins (50%) similar to those of other virtual marketplaces (e.g. Ebay, CommerceOne, etc ) Success will be based on earlyalliances and partnerships with key players Ù To begin operations NETLogistiK will develop alliances and partnerships with key forwarders, carriers shippers using stock and options Ù Shipper acquisition will be through joint marketing agreements with B2B verticals and through targeted sales efforts focused o leading brick and mortar companies. Operations will focus on main Latin America markets n ÙOperations would first star in Mexico, Argentina and Brazil to then expand to other attractive markets t , Ù We expect to achieve economies of scale by sharing the technology across several markets

Is this a proven model?
Similar models are working in the U.S Latin America is still up for grabs! Ù Similar business models are already working in the U.S (e.g., CarrierPoint, Celarix, NTE,).Investors seem to have great confidence in this business model. US players have received $50 million in funding. Successful IPO’s may follow. over Ù The European market has seen some sites coming to market. However, it is behind the U.S. and still in a very early stage. Ù Latin America is largely untapped. There is no competitor that has entered this region capable of rationalizing the transportatio...
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