Plan de negocios
Páginas: 6 (1490 palabras)
Publicado: 3 de marzo de 2011
!"#$%&'%(')*+,*-
!"##$#% &'()*+#*)#,-./-0*+#*'(*#1$%#0(*/2##$#%*
3#0$-)0(4'#*+#'*$%-5#.6-7* 8(+9/##'/*:;(+(';$#* ?/%#.6-%*,#)#%(' !)6#,%()6#0*+#'*#@;/$-7* .#/0#%&'"%1#/2'$%3*20$)4'5%"*5#$* 6$#,&%7'&*""#%8'/$9$&'5 .'/:"%7'#;/,5%%7#/,&'$+,#"
!)+/.# ?'-42'$%'@'+4;,A* !"#$%&'%;/#9+,"2'$;'%-'%+*$A,'/;'%'$% 4$#%#+'% X,2J,'5#%:%;,'2J*O%!'/2,;'% ",2J,#/%:%/'+*)'/%"*-%&'-'+f*-%)'$'/#&*-%'$%4$% J,+$,+%*%/'4$,C$b%&'%4$#% >*/2#%/9J,&#%:%J/9+;,+#O% 3'+*/#+,C$%:%'-J#+,*O% !'/2,;'%#"2#+'$#/%;*#""#-% >'2'$,$#-%&'%4$#%>*/2#% */)#$,5#&#%:%&,-+/';#O%=-;'% &,-J'$-#&*/%#f*//#% '-J#+,*%:%#&'29-%>4$+,*$#% +*2*%'"'2'$;*%&'+*/#;,A*O% G')4/,&#&O%?'-)4#/&#%"#% +*2J4;#&*/#%J'/-*$#"%&'% J*-,7(A9(7?=4789% 1*2*% '2J/'-#b% f'2*-% ,&'$;,>,+#&*% 4$#% $'+'-,&#&% &'-#;'$&,&#b% Y4'%,$A*"4+/#% J/*;'++,C$b% -')4/,&#&% :% '-;_;,+#O% !/*;'++,C$b%:#%Y4'%#"%J*-''/%4$%&,-J*-,;,A*%'"'+;/C$,+*b%'"%4-4#/,*%$'+'-,;#%&#/"'%+,'/;*-%+4,&#&*-%J#/#%Y4'%_-;'%J4'&#% >4$+,*$#/%J*/%29-%;,'2J*O%V$A*"4+/#%"#%-')4/,&#&%J*/Y4'%'"%4-4#/,*%Y4,'/'%f#+'/%4-*%&'%-4%&,-J*-,;,A*%-,$%;'$'/%Y4'% 'Ff,#+'/%"#-%$'+'-,&#&'-%&'%'-J#+,*%:%*/)#$,5#+,C$%&'%"*-%@CA'$'-%&'%f*:%'$%&0#b%#%;/#A_-%&'%4$%J/*&4+h;*%Y4'%)#/#$;,+'%"#%J/#+;,+,&#&b%-')4/,&#&b%-'#%J'/-*$#",5#4'/#%&'%"#%4$,A'/-,&#&%:%)'$'/#/%)#$#$+,#-O%X"'A#/%#%+#*$*%+'"4"#/% +*$%J#$;#""#%;9+;,"b%Y4'%-*$%29-%+*24$'-%&'%A'/%&'B6:58(CD5(8747(A9(7?=4789( 6,43#.&3.7/%-,'%&#"-83$"=-;4+f'%J*/;9;,"%J#/#%,!*&%W*4+f%*%,!f*$'b%&,-'d#&*%J#/#%2#$;'$'/%#%&,+f*%#J#/#;*%'"'+;/C$,+*%-')4/*%:%",;9@5(.A9N5(-O(?78783J%X#$5#/%4$#%+#2J#d#%J4*2'$;#/%'"%,$+/'2'$;*%&'%"#-%A'$;#-%'$%4$%LLOLnb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g$%;4-%)4-;*-%:%J/'>'/'$+,#-O
*5@8B?5(%=947@:7 1*$%;5(>7(?7469>5X#%,$>*/2#+,C$%Y4'%$'+'-,;#2*-%J#/#%-#%/".)"/.1I0&"/&".%70("*/".0"+)-'/,/&+104 !"B)&)+/("?0+10">%C",1')"*/"*1$/:)$"$/"1&+.1&0"&%/$,()"'J3.1+)")3I/,1A)4 !"B)&)+/(".0$"&/+/$1*0*/$"*/"&%/$,()"-/(+0*)"/&"/."5-31,)"*/".0$"9%&*0$"6"/$,%+?/$"'0(0"1'?)&/K1')*",)%+?4 !"E03/("+%5."/$"/."%$)">%/"./"*0&"+)-J&-/&,/"0."1'?)&/K1')*",)%+?4"L"/."-)*%$")'/(0&*1"*/."+)&$%-1*)("?0+10"-4%,Jf*$'i,J*&%;*4+f%a&C$&'%"*%)4#/&#b%-,%"'%,$;'/'-#%+4,&#/"*b%J#/#%Y4_%"*%4-#b%';+Oc
%=A;696;G@(>7(7@6B78:9 6J",+#/'2*-%QT%'$+4'-;#-%#%&,>'/'$;'-%J'/-*$#-%'$%"#-%,$-;#"#+,*$'-%&'%"#%\$,A'/-,&#&%!*J4"#/%64;C$*2#%&'"%=-;#&*% &'%!4',/2#;,A#H%-'%"'-%*;*/)#/9%4$#%'$+4'-;#%J#/#%Y4'%"#%+*$;'-h ;'$%'-;#$&*%$*-*;/*-%J/'-'$;'-%2,'$;/#-%"#%+*$;'-;#$%'$%+#-*%&'%Y4'%f#:#%&4&#-%-*58 G'F*% .4@'/'-%UQn8*27A(78:B>;5(479A;N9>5 1*$%;8:4;IB6;G@J((4'-;/*%-,-;'2#%&'%&,-;/,;+'$#%ZUT)O% MOZQ2%F%L2% \-6('* !
.-06-]G^^* ;)/+(+#0*$%-+;.6-* KNMOZQ% KRTTOTT% KMZTOTT% KZNQOTT% KMTZONT% KZQTOTT% KUZQOTT% KMPPOTT% KQLONM%
.-06-];)/+(+* $%-+;.6-* KTONT% KROTT% KMOZT% KZONQ% KMOTT% KZOQT% KUOZQ% KMOPP% % KTOQL% kAG>GH*
*
kAGGH>dH*
="%+*-;*%4$,;#/,*%J*/%,I''J'/%'$%2#;'/,#%J/,2#%'-%&'%KZMOMR.u( C-06-0*K/X-0*1#)0;('#0* :(06-0*$-%*0#%T/./-0*$W4'/.-0* X45% 6)4#% \-6('* :(06-0*(+1/)/06%(6/T-0* !#J'"'/0#%:%#/;0+4"*-%&'%*>,+,$#% ^#-;*-%&'%A'$;#% aJ/*2*+,C$b%J4^^* .-06-]1#0* KMTOTT% KMTTOTT% kGG^>^^* \-6('*1#)0;('* KNOTT% KLOTT% KUOTT% KZOTT% KMMTOTT% kGAp>^^*
Q#)0;('* KZOTT% KLOTT% KUOTT% % % *
.5AQ:;698(>7(=476;58 !"O)"$/"),)(70(5&"*/$+%/&,)$"')("A).%-/&"&1"')("'()&,)"'07)4...
!"##$#% &'()*+#*)#,-./-0*+#*'(*#1$%#0(*/2##$#%*
3#0$-)0(4'#*+#'*$%-5#.6-7* 8(+9/##'/*:;(+(';$#* ?/%#.6-%*,#)#%(' !)6#,%()6#0*+#'*#@;/$-7* .#/0#%&'"%1#/2'$%3*20$)4'5%"*5#$* 6$#,&%7'&*""#%8'/$9$&'5 .'/:"%7'#;/,5%%7#/,&'$+,#"
!)+/.# ?'-42'$%'@'+4;,A* !"#$%&'%;/#9+,"2'$;'%-'%+*$A,'/;'%'$% 4$#%#+'% X,2J,'5#%:%;,'2J*O%!'/2,;'% ",2J,#/%:%/'+*)'/%"*-%&'-'+f*-%)'$'/#&*-%'$%4$% J,+$,+%*%/'4$,C$b%&'%4$#% >*/2#%/9J,&#%:%J/9+;,+#O% 3'+*/#+,C$%:%'-J#+,*O% !'/2,;'%#"2#+'$#/%;*#""#-% >'2'$,$#-%&'%4$#%>*/2#% */)#$,5#&#%:%&,-+/';#O%=-;'% &,-J'$-#&*/%#f*//#% '-J#+,*%:%#&'29-%>4$+,*$#% +*2*%'"'2'$;*%&'+*/#;,A*O% G')4/,&#&O%?'-)4#/&#%"#% +*2J4;#&*/#%J'/-*$#"%&'% J*-,7(A9(7?=4789% 1*2*% '2J/'-#b% f'2*-% ,&'$;,>,+#&*% 4$#% $'+'-,&#&% &'-#;'$&,&#b% Y4'%,$A*"4+/#% J/*;'++,C$b% -')4/,&#&% :% '-;_;,+#O% !/*;'++,C$b%:#%Y4'%#"%J*-''/%4$%&,-J*-,;,A*%'"'+;/C$,+*b%'"%4-4#/,*%$'+'-,;#%&#/"'%+,'/;*-%+4,&#&*-%J#/#%Y4'%_-;'%J4'&#% >4$+,*$#/%J*/%29-%;,'2J*O%V$A*"4+/#%"#%-')4/,&#&%J*/Y4'%'"%4-4#/,*%Y4,'/'%f#+'/%4-*%&'%-4%&,-J*-,;,A*%-,$%;'$'/%Y4'% 'Ff,#+'/%"#-%$'+'-,&#&'-%&'%'-J#+,*%:%*/)#$,5#+,C$%&'%"*-%@CA'$'-%&'%f*:%'$%&0#b%#%;/#A_-%&'%4$%J/*&4+h;*%Y4'%)#/#$;,+'%"#%J/#+;,+,&#&b%-')4/,&#&b%-'#%J'/-*$#",5#4'/#%&'%"#%4$,A'/-,&#&%:%)'$'/#/%)#$#$+,#-O%X"'A#/%#%+#*$*%+'"4"#/% +*$%J#$;#""#%;9+;,"b%Y4'%-*$%29-%+*24$'-%&'%A'/%&'B6:58(CD5(8747(A9(7?=4789( 6,43#.&3.7/%-,'%&#"-83$"=-;4+f'%J*/;9;,"%J#/#%,!*&%W*4+f%*%,!f*$'b%&,-'d#&*%J#/#%2#$;'$'/%#%&,+f*%#J#/#;*%'"'+;/C$,+*%-')4/*%:%",;9@5(.A9N5(-O(?78783J%X#$5#/%4$#%+#2J#d#%J4*2'$;#/%'"%,$+/'2'$;*%&'%"#-%A'$;#-%'$%4$%LLOLnb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g$%;4-%)4-;*-%:%J/'>'/'$+,#-O
*5@8B?5(%=947@:7 1*$%;5(>7(?7469>5X#%,$>*/2#+,C$%Y4'%$'+'-,;#2*-%J#/#%-#%/".)"/.1I0&"/&".%70("*/".0"+)-'/,/&+104 !"B)&)+/("?0+10">%C",1')"*/"*1$/:)$"$/"1&+.1&0"&%/$,()"'J3.1+)")3I/,1A)4 !"B)&)+/(".0$"&/+/$1*0*/$"*/"&%/$,()"-/(+0*)"/&"/."5-31,)"*/".0$"9%&*0$"6"/$,%+?/$"'0(0"1'?)&/K1')*",)%+?4 !"E03/("+%5."/$"/."%$)">%/"./"*0&"+)-J&-/&,/"0."1'?)&/K1')*",)%+?4"L"/."-)*%$")'/(0&*1"*/."+)&$%-1*)("?0+10"-4%,Jf*$'i,J*&%;*4+f%a&C$&'%"*%)4#/&#b%-,%"'%,$;'/'-#%+4,&#/"*b%J#/#%Y4_%"*%4-#b%';+Oc
%=A;696;G@(>7(7@6B78:9 6J",+#/'2*-%QT%'$+4'-;#-%#%&,>'/'$;'-%J'/-*$#-%'$%"#-%,$-;#"#+,*$'-%&'%"#%\$,A'/-,&#&%!*J4"#/%64;C$*2#%&'"%=-;#&*% &'%!4',/2#;,A#H%-'%"'-%*;*/)#/9%4$#%'$+4'-;#%J#/#%Y4'%"#%+*$;'-h ;'$%'-;#$&*%$*-*;/*-%J/'-'$;'-%2,'$;/#-%"#%+*$;'-;#$%'$%+#-*%&'%Y4'%f#:#%&4&#-%-*58 G'F*% .4@'/'-%UQn8*27A(78:B>;5(479A;N9>5 1*$%;8:4;IB6;G@J((4'-;/*%-,-;'2#%&'%&,-;/,;+'$#%ZUT)O% MOZQ2%F%L2% \-6('* !
.-06-]G^^* ;)/+(+#0*$%-+;.6-* KNMOZQ% KRTTOTT% KMZTOTT% KZNQOTT% KMTZONT% KZQTOTT% KUZQOTT% KMPPOTT% KQLONM%
.-06-];)/+(+* $%-+;.6-* KTONT% KROTT% KMOZT% KZONQ% KMOTT% KZOQT% KUOZQ% KMOPP% % KTOQL% kAG>GH*
*
kAGGH>dH*
="%+*-;*%4$,;#/,*%J*/%,I''J'/%'$%2#;'/,#%J/,2#%'-%&'%KZMOMR.u( C-06-0*K/X-0*1#)0;('#0* :(06-0*$-%*0#%T/./-0*$W4'/.-0* X45% 6)4#% \-6('* :(06-0*(+1/)/06%(6/T-0* !#J'"'/0#%:%#/;0+4"*-%&'%*>,+,$#% ^#-;*-%&'%A'$;#% aJ/*2*+,C$b%J4^^* .-06-]1#0* KMTOTT% KMTTOTT% kGG^>^^* \-6('*1#)0;('* KNOTT% KLOTT% KUOTT% KZOTT% KMMTOTT% kGAp>^^*
Q#)0;('* KZOTT% KLOTT% KUOTT% % % *
.5AQ:;698(>7(=476;58 !"O)"$/"),)(70(5&"*/$+%/&,)$"')("A).%-/&"&1"')("'()&,)"'07)4...
Leer documento completo
Regístrate para leer el documento completo.