Type of business
Legal Status of the Business (highlight one ordelete those which do not apply)
Sole trader Partnership Limited Company Other (please state)
Business owner (if sole trader)
Partners (if partnership)
- state %ownership of each partner
Directors (if limited company)
Regulatory Requirements (highlight all that apply)
Licenses required Local Authority Environmental
Other (please state)Insurances required Employer’s Liability Public Liability
The Business Concept
Background : what is the background toyour business concept?
Product or service : what products or services do you plan to offer?
Experience : what experience do you have in the field/sector in which you will be operating?Qualifications : what qualifications do the business’s key individuals have which are relevant to the business?
Business secured : have you secured, or been promised, any contracts/work already?
KeyPeople in the Business
Name Age Qualifications Experience
Who are your target customers? : highlight all boxes which describe the people youexpect to be your customers
Sex Male Female All sexes
Age Under 18 18-30 30-60 60+ All ages
Ethnicity British European Asian African All ethnicities
Caribbean American Other (please state)
Deskresearch carried out
Field research carried out
Product/service description Demand for product/service Competitors Target customer profile Customer needs/wantsCompetitor Analysis
Name Location Strengths Weaknesses Key benefits
When making buying...