TEACHER: Kelly Rodriguez
* GIANCARLO MATOS TACURI
* SOFIA CHIRINOS AREDONDO
* CARLOS GUTIERRES MENDOZA
* RONALD YALTA ARCE
I. COMPANY PROFILE
1. COMPANY DATA
PERUVIAN OLIVA S.A.C.
• Address: Trinidad Celis 1447 Lima – Lima – Peru
• Telephone: (51)613-7200
• Website: peruvianolive.com
2. COMPANY ACTIVITIES:
2.1 DESCRIBE THE KIND OF COMPANY AND HISTORY OF THE BUSINESS:
The type of businesses that made our company is primarily to work directly with other businesses (B2B), for which our product can go directly to a consumer, by requiring a process for consumption, is that reason that we work directlyfrom company to company.
The company began in 2012 led to the commercialization of green olives in brine, packed in drums. We have as initial market to the country of Brazil but we project ourselves in supplying to other countries of America and long-term Europe. We work as TRADER.
* To satisfy our customer with a quality product
* To continued use of our products throughour customer loyalty.
* To turn to new markets, taking advantage of the various free trade agreements.
* To get a 25% return in a short period of no more than 2 years.
* To overcome the sales of previous years.
* To be known as the best company of the item on the market.
To be a company orientated when clients to satisfy the needs of our offering them reliable qualitproducts and supported on the talent our people. Seeking to improve the well-being of the community and of the conservation of the environment.
To be one of the best companies in the export of Olives, satisfying the needs of the consumers with a product of qualit discharge, using the social managerial responsibility.
2.5 DESCRIBE THE COMMERCIAL ACTIVITIES
We are a Peruviancompany dedicated to the marketing of olives in the international market.
Our strategy is based on differentiation and quality of service, offering the world products made by hand with technological support. Unique combination that ensures the perfect finishing of the products, quality control and trade volumes at the height of what the external market demand.
2.6 ORGANIZATION CHART AND DESCRIPTIONOF THE POSITIONS
General Manager: Function: Executive capable of planning, directing, organizing, evaluating and making decisions that it constantly in the daily management of the company. Also, you must feel and demonstrate the conviction of leader for the proper functioning of the company.
Production Manager: Function: To use a logistic system should make purchasing decisions, and others.Planning commences on the distribution of inputs, must decide which workers should be assigned to different jobs, materials and supplies used in the production process and machinery to be used in the manufacture of products.
Marketing Manager: Function: To design, plan and develop marketing plans of the company. To coordinate the launch of advertising and promotion. Direct and supervise thestudies on coverage, quotas and distribution. Support the sales area in terms of strategies, policies, channels, publishing and merchandising. Market Conduct research new or existing products, making the study of the weaknesses, threats, strengths and opportunities for themselves in the market.
Finance Manager :Function: To beresponsible for the management and provision of capital used in theoperation of the company, seeking to have the financial means necessary for each of the departments, to enable them to function properly. At the same time has an implicit goal of the optimization and management of financial resources.
2.7 S.W.O.T ANALYSIS
* Activity in growth
* Product of high quality
* Investments in the sector on the part of the condition to increase...