It is no longer sufficient to meet needs, that's very true and I agree with the concept is a time of greattechnological advances, consumers are more demanding and want quality above all, as well as innovation and ingenuity but mostly good price.
I have to begin saying what is the society? Society is generallydefined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of thecollective. We are all members of a society, and interact with the other members in that community. So…
What is the impact of marketing in the society?
Marketing is defined in various ways by differentpeople. The most suitable to the present context is “all the activities involved in moving products and services from the source to the end user, including advertising, sales, packaging, promotion andprinting”. The most critical
entity implied by this definition is ‘end user’.
Marketing has remained one tool that not only uses the traits of the society to
tailor their products but has also becomea major contributor to society, in terms of molding its mind set and bringing a sense of sensibility.
Marketing and Society are two variables, while ‘end user’ and ‘people’ are the correlatingfactors. For any firm to form its marketing strategy, it is necessary to discover unfulfilled customer needs and bring market products that satisfy those needs.
The process of doing so can be modeled in asequence of steps: situation analysis to identify
opportunities, strategy formulation for a value proposition, tactical decision making, plan
implementation and result monitoring.
An example ofthese techniques is to present the same products as "different", with envelopes, different brands and packages, so they are able to cause needs "new. "
Marketing experts know very well that the...