Positioning

Positioning

The Hotel Business Tower (BTH) can offer to the guests a quality of service also go to the executive target, which seeks to develop their businessenvironments with all the amenities that the new technology and modern architecture of a corporate hotel as BTH can provide so the national market as international market.

El HotelBusiness Tower (BTH) permite brindarles al huésped un servicio de calidad asimismo va dirigido al sector ejecutivo, que busca ambientes para desarrollar sus actividades con todaslas comodidades que la nueva tecnología y la arquitectura moderna de un hotel corporativo como BTH puede brindar tanto en el mercado nacional como extranjero.

Objectives forthe period: The different objectives according to the group’s point of view. Use SMART objectives.

1. Sales (how much you want to sell, how much revenue is to be achieved orhow many units will sell or the number of guests you want to achieve), Strategic Hospitality Marketing

2. Marketing (how to position itself, what levels of satisfaction,complaints, or recognition of brand, services, etc.),

3. Economic (working with a certain budget, obtain certain percentage of utilities, or achieve certain levels of growth ormarket share).

Strategies and tactics: Draw up strategies to use the Marketing Mix (4 Ps): the service or product that is going to sell, at what price, and how to distribute(if applicable) and promote or advertise. Use the following scheme:

Objective 1: articulate

Strategy 1: articulate

A: tactic describe
Tactic B: describeStrategy 2: articulate

Tactic C: describe
Describe tactic D:

Objective 2: articulate

Strategy 1

Tactic E: describe
Tactic F: describe

Implementation