Primary research

Páginas: 3 (631 palabras) Publicado: 19 de mayo de 2010
* Primary research (also known as field research), which involves the conduction and compilation of research for the purpose it was intended.
* Involves the collection of data that does notalready exist. This can be through numerous forms, including questionnaires and telephone interviews amongst others. This information may be collected in things like questionnaires and interviews .Primary research can also be broken down into quantitative research and qualitative research, which as the labels suggest, pertain to numerical and non-numerical research methods, techniques. Theappropriateness of each mode of research depends on whether data can be quantified (quantitative research), or whether subjective, non-numeric or abstract concepts are required to be studied (qualitativeresearch).
Quantitative research is generally made using scientific methods, which can include:
* The generation of models, theories and hypotheses
* The development of instruments and methods formeasurement
* Experimental control and manipulation of variables
* Collection of empirical data
* Modeling and analysis of data
* Evaluation of results
QUALITATIVE RESEARCHUnderstanding of human behavior and the reasons that govern such behavior.
One traditional and specialized form of qualitative research is called cognitive testing or pilot testing which is used in thedevelopment of quantitative survey items. Survey items are piloted on study participants to test the reliability and validity of the items.
In the academic social sciences the most frequently usedqualitative research approaches include the following:
1. Ethnographic Research, used for investigating cultures by collecting and describing data that is intended to help in the development of atheory. This method is also called “ethnomethodology” or "methodology of the people". An example of applied ethnographic research, is the study of a particular culture and their understanding of the role...
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