Procter & gamble
Páginas: 218 (54360 palabras)
Publicado: 8 de septiembre de 2012
2012
Annual Report
CONTENTS
Letter to Shareholders Leadership Brands Form 10-K Index Form 10-K Reconciliation of Non-GAAP Financial Measures Global Leadership Council Board of Directors Recognition Company & Shareholder Information
1 7 13 14 85 86 86 87 88
FINANCIAL HIGHLIGHTS
(unaudited) Amounts in millions, except per share amounts
2012
2011
2010
2009
2008
NetSales Operating Income Net Earnings attributable to Procter & Gamble Net Earnings Margin from Continuing Operations Diluted Net Earnings per Common Share from Continuing Operations(1) Diluted Net Earnings per Common Share Dividends per Common Share
$83,680 13,292 10,756 11.1% $ 3.12 3.66 2.14
$81,104 15,495 11,797 14.4% $ 3.85 3.93 1.97
$77,567 15,732 12,736 14.0% $ 3.47 4.11 1.80$75,295 15,188 13,436 14.1% $ 3.35 4.26 1.64
$77,714 15,743 12,075 14.4% $ 3.36 3.64 1.45
(1) Diluted net earnings per share are calculated on net earnings attributable to Procter & Gamble.
NET SALES
($ billions)
OPERATING CASH FLOW
($ billions)
DILUTED NET EARNINGS
(per common share)
12 11 10 09 08
$83.7 $81.1 $77.6 $75.3 $77.7
12 11 10 09 08
$13.3 $13.3 $16.1 $14.9 $15.012 11 10 09 08
$3.66 $3.93 $4.11 $4.26 $3.64
2012 NET SALES BY BUSINESS SEGMENT (2) BY GEOGRAPHIC REGION BY MARKET MATURITY
19%
24%
10% 32% 15%
Beauty Grooming Health Care Fabric Care & Home Care Baby Care & Family Care
18% 10% 14% 19% 39%
North America Western Europe Central & Eastern Europe, Middle East & Africa Latin America Asia
Developed Developing
38%
62%(2) These results exclude net sales in Corporate.
Robert A. McDonald Chairman of the Board, President and Chief Executive Officer
Dear Shareholders:
P&G is the world’s largest and most profitable consumer packaged goods company, with nearly $84 billion in sales and more than $10 billion in net earnings. We have built a portfolio of 25 billion-dollar brands — each of which generates from$1 billion to more than $10 billion of sales per year. They span a broad range of product categories — including household care, beauty, grooming, and personal health care — and are household names around the world, including Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head & Shoulders, Olay, Oral-B, Crest, Dawn, Fairy and Always. We have three times more billion-dollar brands in our categoriesthan our next-largest competitor and more than most of our remaining competitors combined.
Focusing Our Growth Strategy
WE ARE FOCUSING P&G’S growth strategy on
our biggest opportunities:
40
We are focusing on our 40 largest and most profitable product categories in the most important geographic markets. These 40 businesses represent about 50% of sales and nearly 70% of operating profit.We’re celebrating P&G’s 175th anniversary this year, a milestone that very few companies have achieved. Our long track record of success is based on a time-tested business model — we discover meaningful insights into what consumers need and want; we translate those insights into noticeably superior products focused on those needs; we communicate that superiority through advertising thatincludes compelling claims, performance demonstrations, and superior benefit visuals; and we price our products at a point where consumers experience superior overall value. All of this drives leadership market share, higher sales and lower costs, which enable us to reinvest in our business and win on a sustained basis. This model is simple and clear — and when we execute it consistently, we win.
20We are focusing resources on winning with our 20 largest innovations.
We have used this model to build a company with nearly $84 billion in sales and more than $10 billion in net earnings.
This model has also enabled P&G to deliver reliable and meaningful growth over long periods of time, outperforming the market and performing among the very best in our industry. Measuring from the end of...
Annual Report
CONTENTS
Letter to Shareholders Leadership Brands Form 10-K Index Form 10-K Reconciliation of Non-GAAP Financial Measures Global Leadership Council Board of Directors Recognition Company & Shareholder Information
1 7 13 14 85 86 86 87 88
FINANCIAL HIGHLIGHTS
(unaudited) Amounts in millions, except per share amounts
2012
2011
2010
2009
2008
NetSales Operating Income Net Earnings attributable to Procter & Gamble Net Earnings Margin from Continuing Operations Diluted Net Earnings per Common Share from Continuing Operations(1) Diluted Net Earnings per Common Share Dividends per Common Share
$83,680 13,292 10,756 11.1% $ 3.12 3.66 2.14
$81,104 15,495 11,797 14.4% $ 3.85 3.93 1.97
$77,567 15,732 12,736 14.0% $ 3.47 4.11 1.80$75,295 15,188 13,436 14.1% $ 3.35 4.26 1.64
$77,714 15,743 12,075 14.4% $ 3.36 3.64 1.45
(1) Diluted net earnings per share are calculated on net earnings attributable to Procter & Gamble.
NET SALES
($ billions)
OPERATING CASH FLOW
($ billions)
DILUTED NET EARNINGS
(per common share)
12 11 10 09 08
$83.7 $81.1 $77.6 $75.3 $77.7
12 11 10 09 08
$13.3 $13.3 $16.1 $14.9 $15.012 11 10 09 08
$3.66 $3.93 $4.11 $4.26 $3.64
2012 NET SALES BY BUSINESS SEGMENT (2) BY GEOGRAPHIC REGION BY MARKET MATURITY
19%
24%
10% 32% 15%
Beauty Grooming Health Care Fabric Care & Home Care Baby Care & Family Care
18% 10% 14% 19% 39%
North America Western Europe Central & Eastern Europe, Middle East & Africa Latin America Asia
Developed Developing
38%
62%(2) These results exclude net sales in Corporate.
Robert A. McDonald Chairman of the Board, President and Chief Executive Officer
Dear Shareholders:
P&G is the world’s largest and most profitable consumer packaged goods company, with nearly $84 billion in sales and more than $10 billion in net earnings. We have built a portfolio of 25 billion-dollar brands — each of which generates from$1 billion to more than $10 billion of sales per year. They span a broad range of product categories — including household care, beauty, grooming, and personal health care — and are household names around the world, including Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head & Shoulders, Olay, Oral-B, Crest, Dawn, Fairy and Always. We have three times more billion-dollar brands in our categoriesthan our next-largest competitor and more than most of our remaining competitors combined.
Focusing Our Growth Strategy
WE ARE FOCUSING P&G’S growth strategy on
our biggest opportunities:
40
We are focusing on our 40 largest and most profitable product categories in the most important geographic markets. These 40 businesses represent about 50% of sales and nearly 70% of operating profit.We’re celebrating P&G’s 175th anniversary this year, a milestone that very few companies have achieved. Our long track record of success is based on a time-tested business model — we discover meaningful insights into what consumers need and want; we translate those insights into noticeably superior products focused on those needs; we communicate that superiority through advertising thatincludes compelling claims, performance demonstrations, and superior benefit visuals; and we price our products at a point where consumers experience superior overall value. All of this drives leadership market share, higher sales and lower costs, which enable us to reinvest in our business and win on a sustained basis. This model is simple and clear — and when we execute it consistently, we win.
20We are focusing resources on winning with our 20 largest innovations.
We have used this model to build a company with nearly $84 billion in sales and more than $10 billion in net earnings.
This model has also enabled P&G to deliver reliable and meaningful growth over long periods of time, outperforming the market and performing among the very best in our industry. Measuring from the end of...
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