Is the attempt to draw atention to a product or business in order to gain new customers or to retain existing ones
Tipes of promotion:
-advertising: Presentation and promotion ofideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail
- sales promotion: Media and non-media marketing communication are employed for apre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates.
- personalselling: A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings- merchandising: maximizing merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines in pricing anddiscounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.
- public relations: Paid intimate stimulation ofsupply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radiopresentations
- branding: is the application of marketing techniques to a specific product, product line, or brand.
- direct mailing: is a channel-agnostic form of advertising that allowsbusinesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites
- exhibitions and trade fairs: is anexhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.