Rebecca Black is an amateur YouTube musician who soared into the public eye for her music video “Friday.” The song gained significant online notoriety for its monotonous lyricsaccompanied by heavy use of auto-tune. According to Black’s profile on the Ark Music Factory website, she’s a 13-year-old aspiring entertainer who has “landed the lead role in her schoolmusical, Oklahoma!”
The video clip was originally posted on YouTube in mid-February 2011. The music video gained notoriety during the second weekend in March, when the popularblog The Daily What posted the video on March 11th, 2011. From there, it was subsequently reblogged and shared on Tumblr, Twitter and various discussion forums. By March 15, the video hadreached over 3 million views, by March 17, 10 million, with the single reaching the top 100 on iTunes.
According to CNN’s Marquees blog, the video was produced by Ark Music Factory, aCalifornia-based video company that was also behind similar teen-pop videos like Alana Lee’s “Butterflies” and Kaya’s “Can’t Get You Out of My Mind.”
The blog City Sound noted of thepopularity the video has:
Is it sad? That depends on your point of view.
Is it hilarious that “Friday,” Ark Music Factory’s biggest hit, has gotten famous for being mercilessly madefun of on the internet? You bet it is.
As of March 16th, a Summer Tour is reportedly in the works.
The buzz arising from the video revolve mostly around the the content ofthe lyrics, such as:
Kickin’ in the front seat
Sittin’ in the back seat
Gotta make my mind up
Which seat can I take?
I got this, you got this
Now you knowit
The break has notably been singled out:
Yesterday was Thursday, Thursday
Today is Friday, Friday (Partyin’)
Tomorrow is Saturday
And Sunday comes afterward