This research this COLANTA enterprise-based. At the moment is the most remembered milk brand and most beloved of Colombia in dairy according toofficial statistics, on what was chosen by the group to conduct an analysis from the point of view of marketing, which will allow us to explore and interact with consumers withmarket context.
Be able to view and apply all the concepts of marketing which we studied in the course of the semester at a company really successful and recognized bythe population as the best on the market.
For us it is a good opportunity to understand the operation of a large company from the point of view of marketing, tounderstand the behavior of the consumer, customer or user, and apply it in the future the company following each of us and this way make the company recognized and remembered ineverybody's mind.
Develop a market study on buying patterns and habits and consumption of milk entire COLANTA in the supermarket of 29 of the city of Pereira.SPECIFIC OBJECTIVES
• Know consumers of whole milk in the context of market supermarket Colanta 29.
• To identify threats and opportunities for the company in the sector of theindustry which is market research.
• Discuss the pasteurized milk Colanta 1000 ml consumer buying process
REVIEW HISTORICAL OF COLANTA
In 1964, North of the Department ofAntioquia, the situation of small producers of milk was chaotic, the mining of gold, washed the floors and their families dependent on production of 20 litres of milk a day...