Seo google

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by Brandon Falls, Adi Goradia, and Charlene Perez

Purpose
Google's SEO Report Card aims to identify potential areas for improvement in Google's product pages. If implemented, these improvements could: • help users find our pages more easily in search engines • fix bugs that annoy visitors and hurt our pages' performance in search engines • serve as a good model for outside webmasters andcompanies We reviewed the main pages of 100 different Google products across a number of common SEO topics. The results are below, followed by a discussion of each topic.

Report card
Subjects and topics Products passing Grade

Subject I: Search result presentation
Title tag format and length Description meta tag use Google sitelink triggering for [google product] Appealing Google sitelinksClear main page result on Google for [google product]

10% (10 / 100) 33% (33 / 100) 44% (44 / 100) 32% (14 / 44) 89% (89 / 100)

Needs improvement Needs improvement Not for grading Needs improvement Excellent

Google's Search Engine Optimization Report Card. Released March 1, 2010. Google Webmaster Central Blog

Subject II: URLs and redirects
Directory form, www.google.com/product(/)www.google.com/product www.google.com/product, add '/', 301s www.google.com/product/ www.google.com/product/, remove '/', 301s Convert to subdomain form, product.google.com/, 301s Subdomain form, product.google.com/ Convert to directory form, www.google.com/product(/), 301s https:// in canonical

59% (41 / 70) 46% (19 / 41) 26% (5 / 19) 54% (22 / 41) 68% (15 / 22) 54% (22 / 41) 41% (29 / 70) 36% (10 /29) 7% (7 / 100)

Not for grading Not for grading Needs improvement Not for grading Satisfactory Not for grading Not for grading Needs improvement Not for grading

Subject III: On-page optimizations
Heading tag use tag use Logo image link destination Logo image alt text Descriptive internal anchor text

68% (61 / 90) 43% (26 / 61) 39% (38 / 97) 58% (57 / 99) 67% (67 / 100)

SatisfactoryNeeds improvement Needs improvement Needs improvement Satisfactory

Google's Search Engine Optimization Report Card. Released March 1, 2010. Google Webmaster Central Blog

Subject I: Search result presentation
We have a lot of control over how our pages appear in search results. Optimizing a page's title tag, description meta tag, and the look and structure of the URL can go a long waytowards improving its presentation in the search results. This helps users make more informed decisions about the results they click on. Also, a more descriptive title tag and URL naming structure can help the search engine understand the content of the page better. A descriptive title and description meta tag can help a result pop out better to search users

Title tag format and length
Usingdescriptive words and phrases in your page's title tag helps both users and search engines better understand the focus of the page.

Google's Search Engine Optimization Report Card. Released March 1, 2010. Google Webmaster Central Blog

68 / 100

with form: Google Product

Short title with only the product's name; google.com result for [google adwords], Sept. 2009

Use the space provided -Most major search engines display approximately 60 characters from a page's title tag in the title of a search result. These 60 characters are an opportunity to tell both users and search engines what the focus of the page is. There's no need to go past this many characters, as most search engines will display ellipses ( ... ) after this limit. Also, search engines may give less weight to wordsafter a certain point. Give the search engine important clues about the page - Imagine that the text in the title tag is the only signal that a search engine has to figure out what a page is about (in reality, Google uses over 200 signals, but let's just imagine). Would your title tag do a good job if this were the case? The product name is great to have in the title tag; however, it's good to...
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