Simplicity

Article on: Paring Down Marketing Messages to a Few Simple Basics
Source: NY TIMES
Date of the Article: July 26, 2012

1.0 What is the point of the article? What is it about? Clearly definewhat the author is saying about the thesis of the article especially from a marketing standpoint.
Top of Form
This article talks about a marketing concept that many companies are using thesedays. “Simply,” “simple” and “simplicity”.
The reality is that simplicity is very important in a world that is getting more and more complex. Consumers have too many choices, technology is constantlygrowing, and the economic environment is complicated. In the midst of all this instability and change, people want to get back to basic things. Customers want uncomplicated products and things thatwork quickly and without too much effort. Advertisers know it, for that reasons, companies advertise their products so that people think they will get a product that will facilitate their lives.There should be a central argument that is stated in the article by the author. This argument or statement should always be written as a question i.e.…… will this work?
Basically, it is theconcept that is being discussed.
The central argument of this article is simplicity. Even though we know that trends in advertising come and go, I think this concept will work because as I mentioned itbefore, nowadays people want simplicity. What companies need to do is know that it is easy to create slogans and marketing materials about simplicity. The real challenge for them is to truly makethings easier for their customer so that simplicity can become a competitive advantage.

What are the marketing concepts that are contained in the article? For example, does the article discussCorporate Responsibility (economic, legal, ethics, or philanthropic considerations?) or Environmental issues such as controllable variables like the four P’s (price, promotion, place and products) or...