Solucion a expansion de empresas

UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN
“UANL”
FACULTAD DE CONTADURÍA PÚBLICA Y ADMINISTRACIÓN
“FACPYA”

LICENCIATURA EN NEGOCIOS INTERNACIONALES

“ADMINISTRACIÓN DE OPERACIONES I”

Team: #6 “STARBUCKS COFFEE”
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“PROYECTO FINAL DE SOLUCIÓN AL PLANTEAMIENTO DEL PROBLEMA EN UNA CORPORACIÓN”

CD. UNIVERSITARIA A 2 DE NOVIEMBRE DE 2009

DEDICATORIA

La realización de este trabajo noes más que el desempeño y los puntos de vistas de cada uno de nosotros que lo elaboramos detalladamente. Por ello, este trabajo va dedicado a quienes tienen sus propios métodos de razonamiento y niveles de comprensión y que algún día posiblemente llegarán a toparse con nosotros en la vida y que así mismo, posiblemente serán líderes del mañana.

INDEX

INTRODUCTION-------------------------------------------------- 1

OPERATIONS -------------------------------------------------- 2-3

FINANCES -------------------------------------------------- 4

STRATEGIC PLANNING ------------------------------------------- 5

MARKETING -------------------------------------------------- 6-7

TRADE-MARKETING ----------------------------------------------- 8-9HUMAN RESOURCES ---------------------------------------------- 10-11

MANAGEMENT -------------------------------------------------- 12

CONCLUSION -------------------------------------------------- 13

BIBLIOGRAPHY -------------------------------------------------- 14

INTRODUCTION

The management operations focuses on carefully managing the processes to produce anddistribute products and services.

The objectives:

- Maximization of utilities.

- To Provide the best possible service.

- The subsistence.

In this project will discuss and give solutions to “STARBUCKS COFFEE COMPANY”.

Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 inCanada and more than 800 in Japan. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand icecream and coffee are also offered at grocery stores.

1

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Starbucks Corporation purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas and a line of compact discs,primarily through Company-operated retail stores. In addition to sales through its Company-operated retail stores, Starbucks sells coffee and tea products through other channels of distribution including its Business Alliances business unit and other specialty operations (collectively, Specialty Operations). Starbucks, through its joint venture partnerships, also produces and sells bottled Frappuccinocoffee drink and a line of premium ice creams.

Starbucks Specialty Operations strive to develop the Starbucks brand outside the Company-operated retail store environment through a number of channels. Starbucks strategy is to reach customers where they work, travel, shop and dine, by establishing relationships with prominent third parties that share Starbucks' values and commitment to quality.These relationships take various forms, including arrangements with foodservice companies and retail store licensing agreements for North American locations (which together comprise the Business Alliances business unit), grocery channel licensing agreements, warehouse club accounts, international retail store licensing agreements, direct-to-consumer market channels, joint ventures and other...