Starbuks

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3. CURRENT INDUSTRY SITUATION IN SPAIN

• 1) MARKET
ZARA
ZARA KINDS
PULL AND BEAR
MASSIMO DUTTI
BERSHKA
STRADIVARIUS
OYSHO
ZARA HOME
UTERQÜE

331
163
289
246
263280
183
122
38

TOTAL

1915

NET PROFITS IN 2009 = 1314 MILLIONS EUROS
5% MORE THAN 2008

3. CURRENT INDUSTRY SITUATION IN SPAIN
• • Inditex has obtained outperform thesector in a year marked by
the macroeconomic scenario.
• The Inditex Group has continued to generate employment. At the
end of the year had a workforce of 89,112 employees, whichis
creating over 9,000 new jobs during the year.
• Group sales grew in all geographic areas.

• The Group's net profit was 1,314 million euros

3. CURRENT INDUSTRY SITUATIONIN SPAIN
• The Inditex Group is focus on a big market, because they have things for
home, clothes for children or young adult market.

ASPECTS:
1)
2)
3)
4)

Fashions for themassed of youngs and not so youngs
Changes in desings and colours several times a year
Instantly capture the market tastes
Speed of answer to them

3. CURRENT INDUSTRYSITUATION IN SPAIN

• 2)COMPETITION
Main competitor

H&M

Mango, Primark, Gap, Benetton, Springfield, Sfera, Punto Roma,
El Corte Ingles …

3. CURRENT INDUSTRY SITUATION IN SPAIN• 3) TRADITIONAL DISTRIBUTION SYSTEM
 Vertical integration of the company (design ,produce, distribute and sell
on our ownstores). The Inditex Group is one of the few in thesector
fashion, rather than do two collections a year, you can go constantly
updated designs of the collection according to of public demand.
 The idea is to run away from gettingstock accumulation
a constant supply of designer clothes with great prices and
quality
 In less than 48 hours to reach the new clothes to any of our stores around
the world

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