A SWOT Analysis of Las Cruces Tourism
A SWOT analysis of Las Cruces Tourism was created to discover the Strengths, Weaknesses, Opportunities, and Threats to Las Cruces tourism. Las Cruces is thesecond largest cities in New Mexico, and as a city has many, strengths, weaknesses, opportunities, and threats to the economy. The following information will show that Las Cruces is a thriving city withplenty to offer people of all ages.

Las Cruces SWOT Analysis
A SWOT analysis to evaluate Las Cruces tourism was conducted. The SWOT analysis provides information on the cities Strengths,Weaknesses, Opportunities, and Threats. Table 1 shows a summary of the information gathered in the SWOT analysis.
STRENGTHS
Six strengths were identified for Las Cruces tourism. (1) Terrific Year-RoundClimate (2) Local Cuisine (3) Organ Mountains (4) White Sands National Monument (5) Located at the Intersection of 1-25 and I-10 (6) New Mexico State University.
Terrific year-round climate
LasCruces is located in the South East corner of the state bordering El Paso Texas. If you are someone who enjoys year-round warm weather then Las Cruces, NM is the place for you, the temperature rarelydrops below 50 degrees. Like all cities, Las Cruces has days that can be chilly, but that is a very rare occurrence. Even in the wintery months the average temperatures are in the mid 50’s. The springtemperatures average in the mid 60’s. The spring time brings in very windy days but the wind only lasts only a month or two. Because Las Cruces is a dessert the temperatures tend to climb quite highduring the summer months. June, July, and August tend to be the hottest months averaging right around 95 degrees. Although this seems quite hot there are plenty of pools in Las Cruces that can chillyou down. The climate in Las Cruces is one of a kind and one that is hard to beat (Lab, 2010).

Local Cuisine
If you are looking for a good Mexican meal, Las Cruces is definitely the place to... [continua]

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