A SWOT analysis of Las Cruces Tourism was created to discover the Strengths, Weaknesses, Opportunities, and Threats to Las Cruces tourism. Las Cruces is the second largest cities in New Mexico, and as a city has many, strengths, weaknesses, opportunities, and threats to the economy. The following information will show that Las Cruces is a thriving city withplenty to offer people of all ages.
Las Cruces SWOT Analysis
A SWOT analysis to evaluate Las Cruces tourism was conducted. The SWOT analysis provides information on the cities Strengths, Weaknesses, Opportunities, and Threats. Table 1 shows a summary of the information gathered in the SWOT analysis.
Six strengths were identified for Las Cruces tourism. (1) Terrific Year-RoundClimate (2) Local Cuisine (3) Organ Mountains (4) White Sands National Monument (5) Located at the Intersection of 1-25 and I-10 (6) New Mexico State University.
Terrific year-round climate
Las Cruces is located in the South East corner of the state bordering El Paso Texas. If you are someone who enjoys year-round warm weather then Las Cruces, NM is the place for you, the temperature rarelydrops below 50 degrees. Like all cities, Las Cruces has days that can be chilly, but that is a very rare occurrence. Even in the wintery months the average temperatures are in the mid 50’s. The spring temperatures average in the mid 60’s. The spring time brings in very windy days but the wind only lasts only a month or two. Because Las Cruces is a dessert the temperatures tend to climb quite highduring the summer months. June, July, and August tend to be the hottest months averaging right around 95 degrees. Although this seems quite hot there are plenty of pools in Las Cruces that can chill you down. The climate in Las Cruces is one of a kind and one that is hard to beat (Lab, 2010).
If you are looking for a good Mexican meal, Las Cruces is definitely the place tovisit. Las Cruces offers over 20 different Mexican cuisine restaurants which are made with their own local recipes. Las Cruces offers restaurants of all price levels and tastes. Some of the favorites around Las Cruces include Andeles, El Comedor, Si Senior, La Posta, El Sombrero and many more. Not only does Las Cruces offer a wide variety of Mexican restaurants, we offer all cuisines. Las Cruces hasseveral Sushi restaurants including the Aqua Reef, Japanese Kitchen, and The Mix. Las Cruces also has many different delis and cafes, Italian, Chinese, Indian, and all American restaurants. The cuisine around Las Cruces is that of many cultures and flavors, and caters to a variety of tastes.
Directly to the east of Las Cruces are the Organ Mountains, a beautiful oasis of amountain range. The Organ Mountains cater to anyone who enjoys being outdoors in the mountains, or just enjoys scenic views. The Organs have two main areas Aguirre Springs and Dripping Springs. Aguirre Springs is one of the most beautiful places in southern New Mexico. Aguirre Springs is for the more leisure mountaineer it is a great place for hiking, mountain biking, picnicking and camping.
Thesecond and more vigorous part of the Organs is Dripping Springs, and it too caters to hikers and campers. Dripping Springs leads you to a mountain cave that is believed to have been a shelter to prehistoric Mogollon Indians. Not only do the Organs provide a one-of-a-kind back drop for Las Cruces, but it offers historical site as well as hiking and camping trails of all sorts (lascrucescvb, 2010).White Sands National Monument
One of the world’s most understated natural wonders is a place called White Sands National Park. White Sands is a 245 square foot park and is located 60 miles east of Las Cruces and is one of the most mesmerizing and beautiful places in the world. When one first sees White Sands the first thing that pops into mind is rolling hills covered in snow. Little does...