Swot- dafo inocent zumos ingles

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  • Publicado : 17 de septiembre de 2010
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SWOT- DAFO Inocent Zumos
PESTEL
|Variables |Factors |
|Political|Increasing fruit and vegetable consumption has become a national priority. +3 |
| |Government’s “Five a Day” program +2|
|Economical |The recession has resulted in falling sales of fruit juices -2 |
||A 17.5% tax have been levied on fruit juices -2 |
|Social |There is increasing consumer demand forhealthier drinks. +2 |
| |High level of brand loyalty is demonstrated in purchasing fruit juices +3|
| |Average fruit and vegetable consumption is less that 3 portions a day [Required 5 portions] -2 |
| |Fruit juiceconsumption is becoming more important with younger groups +2 |
| |Price is the biggest barrier for smoothie consumption +2|
| |Less consumption of fruits and vegetables among children and people with less income +1 |
|Technological|Use of interactive media for communicating with customers regularly +2 |
|Enviromental |High awareness of green products and demand for all naturalproducts +2 |
| |Reducing carbon footprint +2 |
|-3...
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