Tabaco

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  • Publicado : 15 de febrero de 2011
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Existe diferentes variantes, pero los principales factores que tiene en cuenta son:

* Político: las influencias actuales y futura de las presiones políticas.
* Económico: el impactolocal, nacional y mundial.
* Socio-cultural: las formas en las que la sociedad afecta a una organización.
* Tecnológico: el efecto de la tecnología nueva y emergente.
* Legal: el efecto delas legislaciones nacionales y mundiales.
* Ecológico: los principales problemas medioambientales locales y mundiales.

PESTLE Analysis - Marketing Plan
PESTLE analysis is a useful tool forunderstanding the industry situation as a whole, and is often used in conjunction with a SWOT analysis to assess the situation of an individual business.
Pestle Analysis Diagram

PESTLE stands for“Political, Economic, Sociological, Technological, Legal and Environmental” factors. The questions to ask yourself are:

* What are the key political factors likely to affect the industry?
*What are the important economic factors?
* What cultural aspects are most important?
* What technological innovations are likely to occur?
* What current and impending legislation mayaffect the industry?
* What are the environmental considerations?

Factor

Often Comprised Of
Political

- Current taxation policy
- Future taxation policy
- The current and future politicalsupport
- Grants, funding and initiatives
- Trade bodies
- Effect of wars or worsening relations with particular countries

Economic

- Overall economic situation
- Strength of consumerspending
- Current and future levels of government spending
- Ease of access to loans
- Current and future level of interest rates, inflation and unemployment
- Specific taxation policies and trends
-Exchange rates

Sociological

- Demographics
- Lifestyle patterns and changes
- Attitudes towards issues such as education, corporate responsibility and the environment
- Social mobility...
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