Taxi Cab Service, Inc.
Strategic Business and Marketing Plan
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The undersigned reader acknowledges that the information provided in thisbusiness plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of or an authorized agent of Taxi Cab Service, Inc.
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Table of Contents
1.0 Executive Summary 3
1.1 The Services 4
1.2 Financing 4
1.3 Mission Statement 4
1.4 Management Team 4
1.5 Sales Forecasts 4
1.6 Expansion Plan 5
2.0 Company and Financing Summary 5
2.1 Registered Name and Corporate Structure 6
2.2 Required Funds 6
2.3 Investor Equity 6
2.4 ManagementEquity 6
2.5 Exit Strategy 7
3.0 Taxi Services 7
4.0 Strategic and Market Analysis 8
4.1 Economic Outlook 9
4.2 Industry Analysis 9
4.3 Customer Profile 9
4.4 Competition 10
5.0 Marketing Plan 10
5.1 Marketing Objectives 11
5.2 Marketing Strategies 11
5.3 Pricing 11
6.0 Organizational Plan and Personnel Summary 11
6.1 Corporate Organization 12
6.2 Organizational Budget12
6.3 Management Biographies 13
7.0 Financial Plan 13
7.1 Underlying Assumptions 14
7.2 Sensitivity Analysis 14
7.3 Source of Funds 14
7.4 General Assumptions 14
7.5 Profit and Loss Statements 14
7.6 Cash Flow Analysis 15
7.8 Breakeven Analysis 17
Three Year Profit and Loss Statement 18
Three Year Cash Flow Analysis 22
1.0 Executive Summary
The purpose of thisbusiness plan is to raise $200,000 for the development of a taxi cab service while showcasing the expected financials and operations over the next three years. Taxi Cab Service, Inc. (“the Company”) is a New York based corporation that will provide taxi and chauffeuring services to customers in its targeted market. The Company was founded in 2009 by John Doe.
1.1 The Services
The Taxi CabService will specialize in providing customers with chauffeuring/taxi services within 50 miles of its office location. The Company will charge its customers on a per mile basis, or for longer trips on a flat fee basis. Additionally, the Taxi Cab Service will directly employ its staff of drivers, and the business will be able to accommodate any pick up or delivery of a person to and from theirdestination at anytime.
Taxi Cab Service will comply with all local, state, and federal laws regarding the rendering of taxiing services.
The third section of the business plan will further describe the services offered by the Taxi Cab Service.
Mr. Doe is seeking to raise $200,000 from as a bank loan. The interest rate and loan agreement are to be further discussed duringnegotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:
• Development of the Company’s office/garage location.
• Financing for the first six months of operation.
• Capital to purchase five company vehicles.
Mr. Doe will contribute $25,000 to the venture.