Tourism is among the largest on-line industries and is one of the most important kinds of commerce through the Web. It corresponds to almost 40 percent of all global electronic commerce transactions. Therefore, the data shows that all major companies linked to the tourism industry (hotels, agencies, air companies, rentals) do possess some kind of e-commerceactivity through the Web. The Internet is probably the newest star on communication and it is extremely valuable on tourism industry. The use of the Internet and the World Wide Web is spreading quickly on most developments of the consumer's access area to travel databases. There are hundreds of thousands of suppliers' homepages, associations, e-news, newsgroups and chats for the travel and tourismcommunity. This bunch of technologies provides many opportunities for the industry to interact with its consumers and suppliers. It is also possible that, through information technology, products and services may be personalized according to the tourist needs, and thus, becoming a differential feature for those who adopt it.
The purchase of products and services through the Internet is revolutionizingthe world of business and people's lives as well. For some clients, it is more comfortable to book an air ticket through the company homepage than going to the travel agency.
No technology had ever had such full acceptance to allow that to happen. As the Internet began and grew, the use of such technologies at home or work and the new opportunities that arose from the lower costs intelecommunication equipment made it possible for suppliers to distribute information to their clients and process reservations directly with the clients. So, it became easy for IT to link clients to suppliers and thus, many new ways of doing business were created, reshaping the industry and creating new intermediates in tourism industry. According to Jeong and Lambert (2001), the Internet has already modifiedthe competitive strategy of some hotels. It is through the Internet that the client can have a "self-understanding" in a service that is being offered to him in a more efficient way. In hotels, check-in processes can already be completely automatic, from the Internet booking until the moment the client takes his keys in an automatic dispenser. The result is that clients can become more informedand willing to have quick answers from the orders on-line.
From the theoretical fundaments and similar studies briefly presented above, a frame been developed for the research aiming at three targets to be explored through the five dimensions of analysis that build the construct "The perception of the importance of Internet use": efficiency, access, mean of communication, benefits anddifficulties.
On the other hand, to relate these dimensions of Internet use to conditioning factors.
In modern times, technology has become the driving factor behind the way businesses are run. Information technology has made things look simple. Thanks to technology, plenty of data can be processed in a few seconds. People can research on the net, make their networks, and sell their product. Even financialtransactions can be done easily. Technology has impacted tourism industry too. Travel services, hotels, transport organizations, entertainment entities; all have braced technology, and, in the process, standardized and customized their products.
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Tecnología e Internet/Turismo
El turismo está entre las más grandes en línea de las industrias y es uno de los tipos más importantes de comercio a través de la Web. Corresponde a casi el 40 por ciento de todas las transacciones de comercio electrónico mundial. Por lo tanto, los datos muestran que las principales empresas vinculadas al sector...