Tecnico Administracion

Writing a Business Plan - Business Concept and Value Proposition
What makes your company unique?
It is crucial that your business plan states your business concept and value proposition. Since thispart of the business plan follows the executive summary and company history, readers already should have a general idea of your company. The business concept, however, comprises your vision of thecompany, explaining the value your product or service will bring to the customer, why you are especially qualified to offer it, as well describing your offering's uniqueness and growth potential.
Thisin turn enables you, as well as interested parties and potential investors to research and analyze the concept for feasibility, both from a market and financial perspective.
The Feasibility TestThink of a feasibility test as a reality check for your big idea. According to Entrepreneurship For Dummies by Kathleen Allen, a feasibility test weighs the validity of your business concept byexamining four points:
* The product your firm will offer
* The customer you will target
* Your value proposition
* How you will get the product to its intended users
By this stage you shouldhave a firm grasp on what product or service you intend to offer, as well as who you believe will be your primary customer. The final item requires weighing various distribution channels, but, again,should be answerable with a little leg work.
The Value Proposition
In essence, your value proposition is what makes customers choose you, instead of the competition. It's part marketing, partoperations and part strategy.
On a subconscious level, customers will compare the value proposition of your company against those of your competitors when deciding where to take their business. With thatin mind, a few things to remember when writing your value proposition:
* Keep it short and uncluttered. Your value proposition explains why customers should buy from you. If you can't sum it up...