Let's face it; everyone has heard the buzz of social media taking over industries including the hospitality industry. This has caused an abundance of people,businesses and social media sites to quickly jump on board to become part of the next big thing. So the million-dollar question is, what is the next big thing?!
The best strategy for hospitality businesseswill not be to troll the waters for the next big idea or marketing initiative, but rather research their clients to understand where they “hang out”, what type of information is important to them,and determine how they want to communicate with your business.
Having a Facebook fan page will not do you any good if your target demographic and/or existing client base is not on Facebook or is notwilling to interact with you on Facebook. So the first thing you need to do is find out exactly where your existing clients are spending their time and that is where you need to start. Once you havebecome comfortable in that medium, then you can begin looking to expand your reach out to new clients via other media outlets.
The basic concept of successful social marketing is to get other peopleto start talking about your business in a positive light to their friends and connections, which can create new customers and higher conversion rates. This is why it is important to first determinewhere your current customers and advocates are spending their time. As you build these relationships you can organically spread out to new customers and other media outlets and opportunities.
Nowthat you have figured out where your consumer base is spending their time, you need to know what type of information they are looking for. Does your consumers want travel tips, are they looking fordeals or loyalty programs. Maybe your consumer uses your social media efforts solely to interact in a customer service type of manner. If that is the case, then you need to ensure that you are able to...