Tendencia de las redes sociales

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OBJETIVO
ACCESO Seguro A Información Relevante y Oportuna

Cualquier Parte

Sistema Único e Intuitivo

Plataformas

ALTERNATIVAS PARA CADA TIPO DE EMPRESA U ORGANIZACIÓN

Dentro de la LAN

Hosteado extra LAN • Reuniones • Documentación • Ventas

Redes Sociales
John Glasgow

Marketing and Social Networks
Using community to build brand awareness
John Glasgow CEDS S.A. Advertising
Engage Engage

Product or Service

Advertising

Store or Website

Purchase

?
Feedback

Feedback

Community

Mission

It is about building trust and creating a complete customer experience.

Setting Your Objectives
Educate
Work with your community to help them meet their goals and needs

Promote
Raise brand awareness; align your brand with a consistentmessage

Sell
Engage the customer in all stages of the selling process; remember to ask for feedback

The Elements
Message
Keep your message consistent, but shape it for your audience and each channel

Audience
Who is your target market? Where do they go? Are you prepared for their feedback?

Channel
Think “2-way”; what is your customer expecting from the channels you use? How can youengage them on that channel?

The Tools
Drivers
• Facebook • Twitter • Linked In • Quora •Youtube • Forums • Other Websites Your content and message is determined by the parameters of the driver you are using and your audience.

Proprietary
• Your website • Your blog • Internal Platforms

Feedback
•Facebook • Twitter • Linked In • Quora •Youtube • Forums • Other Websites • Klout Voice ofthe Client; you have the opportunity to engage, develop loyalty and create ambassadors.

You have the opportunity to shape the customer experience with clear calls to action; guide them.

The Word

H
Honesty Communicate clearly with your clients; admit when things go wrong and take responsibility; present solutions and actions

E
Experience Use your expertise to help; always think aboutthe relationship first. How does the customer “experience your brand”? Invest in your content!

L
Listen Use the tools at your disposal; monitor the feedback and track engagement. Be prepared to act on suggestions.

L
Learn Every customer has something to teach us; be prepared for the good and the bad; never be afraid to ask, “What can we do better?”

O
Openness Respond to your fans ANDyour critics; be positive. Use negative experiences to teach others. Allow the customer to take ownership (they will anyway!)

Resources
• • • • • • • • • • • • www.facebook.com www.twitter.com www.linkedin.com www.quora.com www.youtube.com www.klout.com www.entrepreneur.com www.mashable.com www.ducttapemarketing.com www.inc.com www.smallbiztrends.com www.openforum.com

Thank You!
JohnGlasgow CEDS S.A. ceds@cedsgt.com www.cedsgt.com Facebook: CEDS Twitter: cedsgt 2363-2475

Tendencias 2011

Tendencias Generales Redes Sociales 2011
• Generalización del uso de smartphones. • Boom de uso de redes sociales. • Compras colectivas: Grupos tras descuentos sobre un mismo producto. (GroupOn) • Geolocalización: Móviles con conexión a internet y a redes sociales. • Preguntas yRespuestas: Conocimiento colectivo. • Publicidad por afiliación en Facebook: similar a Adsense de Google. • Servicios pagos por Twitter: Publicidad en los «Trending Topics» • Aparecimiento y propagación de aplicaciones alternativas: i.e. Deportes

Tendencias Mercadeo Redes Sociales 2011
• Consolidación de métricas: Medición profesional de las acciones en las redes. Monitoreo de clicks, respuestas, ROI,influencia, etc. • Twitter: Luego del experimento con Promoted Tweets, Promoted Trends, Promoted Accounts y Twitter for Business. • Preocupación sobre la privacidad online. • Alguna de las grandes redes sociales desaparecerá. (MySpace). • Crecimiento en el uso de redes sociales para recomendaciones o desacreditaciones. (Comisión de Protección al Consumidor).

Un poco acerca de Guatemala
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