Tendencias en alimentación

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trendwatching.com, independent and opinionated, is one of the worldʼs leading consumer trends firm, relying on a global network of hundreds of spotters. Our trends, examples and insights are delivered to 160,000 business professionals in more than 180 countries. More information at www.trendwatching.com

October 2010 | Even though we're happy to provide you with more trends than you can shake astick at, it's equally important to hone one's trend watching skills. So here are our 15 tips on how to best track and apply trends. Today. Good luck!

Let's face it, the only thing that separates you—passionate CEO, marketer, entrepreneur—from being in the know, is the time that must be devoted to tracking and applying trend content. And yet, when we ask professionals if and how they spot andapply trends, we're told they're still having a hard time getting a handle on the basics. So here are 15 trend watching tips, some practical, some more contextual, for you to run with today:

You are reading a PDF version of “15 TREND TIPS” (www.trendwatching.com/tips/)

connected business success stories will start to make sense. Successful innovations often satisfy existing, dormant needs innew and attractive ways. * P.S. Need to brush up on your knowledge of human needs? Rereading Maslow's Hierarchy of Needs never hurts.

In business, everything begins and ends with consumers. Which means knowing, understanding, and applying consumer trends and insights will forever be a holy grail to business and marketing professionals. In fact, with consumer behavior and preferences changingever faster, and on a truly global scale, consumer insights (and resulting innovations) are higher on the corporate agenda than ever before. Tracking consumer trends, then, is a crucial way to gain relevant inspiration, helping you dream up profitable new goods, services and experiences for (and with) your customers. In short, trend watching should ultimately lead to profitable innovation. Before wecarry on, here's our definition of what constitutes a (consumer) trend (we came up with this years ago and it still holds pretty well): "A novel manifestation of something that has unlocked or serviced an existing (and hardly ever changing) consumer need*,desire, want, or value." At the core of this statement is the assumption that human beings, and thus consumers, don't change that much. Theirdeep needs remain the same, yet can be unlocked in new ways; these 'unlockers' can be anything from changes in societal norms and values, to a breakthrough in technology, to a rise in prosperity. Just give it a try: apply the above definition to your daily spottings and observations of how consumers behave, and how that behavior is forever changing, and you will find that many seemingly unMacro Trends| Most management consulting firms will be able to help you with macro trends, while our upcoming 2011 Trend Report includes a brief 'Top 10 Macro Trends' as well.

Consumer trends do not equal 'black is the new white' trendwatching.com has always focused on consumer trends, providing insight that can be instantly applied. However, this leaves two key trend categories that must be tracked toprovide invaluable context. In general, switched-on companies and individuals track at least three trend levels: Macro Trends, Consumer Trends, and Industry Trends.

You are reading a PDF version of “15 TREND TIPS” (www.trendwatching.com/tips/)

For a DIY approach, check out the STEEP section on MindTools. Industry Trends | Needless to say, all three levels of trends constantly converge,impacting each other, if not overlapping. Just remember that industry trends, which firms are so keen on understanding, are at the mercy of macro and consumer trends, not the other way round. We could go on about this for another 300 pages but we won't. There's enough material to be found online for those of you who want to become macro or industry trend watchers. Oh, and now that we're at it: •...
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