Tendencias esteticas

THE REAL TRENDS 2008

AESTHETIC TRENDS

Bogotà, 30-31 May 2007

THE REAL TRENDS 2008

AESTHETIC TRENDS
PREFACE
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INDEX

1 2 3 4

HYPER MEMORABLE WONDER SIMPLIFICATION EXTRA RULES ULTRA GRAPHIC

5 6 7 8

HUGE INTERLACE SUPER MATERIAL MASSIVE DETAILS MICROMEGA LUXURY TRENDS TIMELINE

The Real Trends 2008. Aesthetics

PREFACE. FUTURE CONCEPT LAB SCENARIO

Future ConceptLab Methodology

20 years

Values

15 years

Mega Trends

10 years

Trends

5 years

Targets

present

Concepts

future

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The Real Trends 2008. Aesthetics

PREFACE. FUTURE CONCEPT LAB
WORLDWIDE OBSERVATION
Global Values Media Content Analysis Genius Loci Approach Local Behaviours Ethno-anthropological Analysis Street & Body Signals

SOCIOLOGICAL INTERPRETATIONMega Trends Trends

SOCIO-CULTURAL CONCEPT DEFINITION
Target Check Concept Test

STRATEGIC CONSULTANCY
Vision Company Projects Mission Creative Hypothesis Brand Architecture Advanced Training

LAB
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The Real Trends 2008. Aesthetics

PREFACE. FUTURE CONCEPT LAB Global Values. Cult Searchers The global values emerge from complex and articulated dynamics of globalisation. Theserepresent the framework for social change and pass through the global mediatic system. Future Concept Lab works on the analysis of global values through the MindStyles Program and in 25 countries through the Genius Loci Program. It was back in the 1994 when we started to deploy young professionals and researchers around the world who would be able to become those highly sensible «antennas» participatingto our projects of observation and international research. The cult searcher – older than the cool hunter who’s usually around 25 y.old – are young researchers who work for us gathering the trendy «signals».
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The Real Trends 2008. Aesthetics

PREFACE. FUTURE CONCEPT LAB Local Behaviours. Cool Hunters Local behaviours emerge from specific contexts through which each place (city, region,nation) tells a story and lives, producing its own culture and defining its own character. The uniqueness of the local behaviours meets and clashes with the global values. Future Concept Lab works on the analysis of local behaviours through the Happiness Program and describes them through the Street Signals Program. A cool hunter «reads» the 4 P of new marketing: people (photos taken in the streets),places (as for instance the new stores and bars), plans (new cultural tastes, films or magazines of success, events) and projects (the activities of universities and institutions).
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The Real Trends 2008. Aesthetics

PREFACE. FUTURE CONCEPT LAB Media Content Analysis. MindStyles Program The MindStyles Program is the result of a consistent monitoring of the cultural influences related to thecollective imagination, based on an analysis of mass media contents and on the influence of opinion leaders on values, styles and taste. Anything from music to literature, art, fashion and design constitute the vital basis of our investigation. The output is an easy format report that gives concrete indications on future markets. The Labyrinth of the MindStyles is divided into 16 Areas, each ofwhich contains more than 15 recent examples that illustrate the concepts. All the 64 concepts are described by 10 sentences that explain what the concept refers to. Each concept is further described by 4 Key-words.
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The Real Trends 2008. Aesthetics

PREFACE. FUTURE CONCEPT LAB Values. 16 MindStyles

Protection & ProAction Essential & Existential Creative & Critical Magnetic & MagmaticCrucial & Correct Sixth & Sense Square & Share Deep & Daily

Think & Touch Choc & Chaos Core & Care Net & Nomadism Life & Limits Self & Soul Gender & Gamble Unique & Universal

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The Real Trends 2008. Aesthetics

MindStyles: area

MAGNETIC & MAGMATIC

MindStyles: concept

Magmatic Revival

The Real Trend

1

HYPER MEMORABLE

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The Real Trends 2008. Aesthetics

HYPER...