The Seven Principles Of Entrepreneurship

Páginas: 9 (2134 palabras) Publicado: 14 de febrero de 2013
http://www.businessinsider.com/why-corporations-should-act-like-startups-2012-7
"The Seven Principles of Entrepreneurship”:
1. Ski with your knees bent.
2. Refine the skill of falling down.
3.  Get comfortable with “close enough”.
4. Be happy with a “conditional yes”.
5. Remember that business model innovation is often as important as tech innovation.
6. Think small.
7. Strive tounderstand and mitigate risk.

It’s fair to observe that many big, established organizations tend not to think or act in a very entrepreneurial way. Of course, those of you who manage large organizations (or hold their stock in your portfolio) are probably thinking, “Yes, and it’s a good thing that executives don’t behave like crazy entrepreneurs.” After all, managers of established enterprises areaccountable to their shareholders, customers and employees first and foremost to successfully maintain and operate the going concern – and only secondarily to grow it and improve on it.
Indeed, Hippocrates’ famous dictum to physicians seems to apply equally well to big-company executives: “First, do no harm.”
But, fully accepting the corporation’s first priority of protecting and maintainingthat which it already has, some useful wisdom is demonstrated by the behavior of entrepreneurs – wisdom that can be successfully applied to large organizations. Not only can such entrepreneurial thinking help executives run their mainstream lines of business, but also help to instill greater creativity when planning and launching new businesses or market initiatives from under the corporateumbrella.
This post provides some thoughts as to how executives can work smarter and more effectively by emulating entrepreneurs. I call these “The Seven Principles of Entrepreneurship”:
• Ski with your knees bent.
• Refine the skill of falling down.
• Get comfortable with “close enough.”
• Be happy with a “conditional yes.”
• Remember that business model innovation is often as important as techinnovation.
• Think small.
• Strive to understand and mitigate risk.
Let’s examine these principles in detail:  
Ski with your knees bent
Those of you who enjoy downhill skiing know that one of the first principles of survival is to keep your knees bent and flexible and your center of gravity low. This style enables you to adjust to change – on the slope, in surface conditions or withobstacles or other skiers – and still achieve your goal of gracefully traversing the hill. Conversely, skiing with locked knees, a rigid posture and a fixed gaze is a formula for disaster.
It’s too easy, when working in an established organization, to develop a certain rigidity in how one approaches decision-making and day-to-day operations. Most times, you can get away with it, standing upright,knees locked, eyes trained straight ahead. Why? Because established businesses necessarily develop standard operating procedures, and oftentimes little changes day-to-day. The rigidity can creep up on you. Sameness and predictability are comforting, and it’s human nature to embrace and standardize behavior that succeeded in the past.
By contrast, entrepreneurship is, metaphorically, a bit likeskiing moguls (big, scary, unpredictable bumps) ... blindfolded. If you’re an entrepreneur, you have to keep your knees bent. You have to stay loose. You know full well that things will change, probably dramatically, and that you’ll experience dramatic shocks; you just don’t know exactly what those shocks will be, where they’ll come from or when they’ll occur.
Keeping loose and with a low center ofgravity helps business managers absorb change and keep the business on its feet. Entrepreneurs have always operated this way as a matter of course. And this sort of flexibility and adjustability can be a crucial advantage for corporate executives as well, whether in accommodating change in existing markets or tackling new business initiatives.
Refine the skill of falling down.
To continue the...
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